Operation Chat And Email Assistant Manager MHD

Paytm; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Paytm is seeking a Merchant Engagement professional to drive engagement and product adoption for onboarded merchants primarily through the WhatsApp channel. The role focuses on planning campaigns, coordinating promotional messaging, and analyzing performance to optimize outreach.

The ideal candidate brings experience in WhatsApp communication, CRM, and digital marketing, with a track record of effective merchant engagement strategies and cross-functional collaboration.

Qualifications

• Minimum 3+ years of experience in merchant engagement or related roles.

Responsibilities

• Plan and execute merchant engagement campaigns via WhatsApp.
• Manage regular merchant communications to drive engagement and adoption.
• Create and coordinate promotional, product, and engagement messages.
• Track campaign performance and merchant responses.
• Collaborate with internal teams to run timely campaigns.
• Prepare basic reports/MIS to monitor campaigns.

Skills

WhatsApp

CRM

Digital marketing

Customer engagement

Job description

Job Description:

Paytm is Indias leading mobile payments and financial services distribution company and a pioneer of the mobile QR payments revolution in India. Paytm builds technologies that help small businesses with payments and commerce.

About Us

The team focuses on merchant engagement and marketing communication, driving awareness, engagement, and adoption among onboarded merchants through WhatsApp and other digital channels.

Job Summary

We are looking for a Merchant Engagement professional with experience in WhatsApp communication, CRM, digital marketing, or customer engagement. The candidate will manage marketing and engagement activities for onboarded merchants primarily through the WhatsApp channel.

Key Responsibilities

Plan and execute merchant engagement and marketing campaigns through WhatsApp.

Manage regular communication with onboarded merchants to drive engagement and product adoption.

Create and coordinate relevant promotional, product, and engagement communication.

Track campaign performance, merchant engagement, and responses.

Work with internal teams to execute timely and effective merchant campaigns.

Prepare basic reports/MIS to monitor campaign performance.

Required Skills & Experience

3+ years