Category Analyst

Foxtale; Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

Foxtale, based in Mumbai, India, is rapidly expanding in the skincare market and is seeking a Category Analyst (Competitive Intelligence). This role involves tracking competitor activity across various platforms, analyzing market insights, and communicating findings to leadership.

The ideal candidate has 1–3 years of experience in relevant fields, strong analytical skills, and a genuine interest in skincare. Proficiency in data tools like Tableau or Power BI is essential, as is the ability to present actionable insights.

Qualifications

• 1–3 years in consulting, research, category management, or strategy roles.
• Prior exposure to consumer brands is a plus.
• Detail-oriented and thrives in a fast-paced startup environment.

Responsibilities

• Track competitor brands daily across e-commerce and social media.
• Maintain and update dashboards of competitor rankings.
• Analyze region-wise competitive dynamics and share insights.

Skills

Strong analytical skills

Research skills

Proficiency in Excel

Interest in skincare

Strong communication skills

Tools

Tableau

Power BI

Job description

Employment Type: Full-time

Foxtale is one of India's fastest-growing skincare brands, built on the belief that effective skincare should be science-backed, accessible, and fun. As we scale, we are doubling down on intelligence-driven decision-making to stay ahead of the market and deliver meaningful value to our customers.

We are looking for a Category Analyst (Competitive Intelligence) to be our eyes and ears on the skincare ecosystem — someone who lives and breathes skincare, is curious about the market, and loves diving deep into data, trends, and strategies.

Key Responsibilities

• Track competitor brands daily across e-commerce, social media, offline presence, and influencer marketing.
• Maintain and update dashboards of competitor rankings, share of shelf, new launches, campaigns, and pricing changes.
• Monitor reviews, ratings, and consumer chatter to decode competitor strengths and gaps.

Market & Category Insights

• Build structured reports on market size, growth trends, and sub-category performance.
• Analyze region-wise competitive dynamics and share actionable insights
• Track innovations and emerging white spaces in skincare globally and contextualize for Foxtale.
• Break down competitors' marketing campaigns, influencer partnerships, and brand collaborations.
• Provide intelligence on promotional strategies, discounting patterns, and distribution expansions.
• Surface opportunities for Foxtale to differentiate and lead.

Reporting & Communication

• Develop weekly and monthly competitor intelligence decks for leadership.
• Collaborate with category, marketing, and growth teams to integrate findings into strategy.

Qualifications

Experience: 1–3 years in consulting, research, category management, or strategy roles. Prior exposure to consumer brands (FMCG, beauty, personal care, D2C) is a plus.

Skills & Interests

• Strong analytical and research skills with ability to synthesize insights from multiple sources.
• Naturally curious and genuinely interested in skincare, beauty, and consumer behavior.
• Proficiency in Excel/Google Sheets and comfort with data tools (Tableau, Power BI, or similar).
• Strong communication skills — ability to present insights in a crisp, actionable manner.

Mindset

Detail-oriented, proactive, and thrives in a fast-paced startup environment.