National Sales Manager(Generics)

NMS Consultant; Mumbai Suburban; On-site; INR 4,000,000 - 7,500,000; Full time

Job summary

A leading consulting firm in Mumbai is seeking a National Sales Manager to drive sales and manage a division with a turnover of ₹50 Crores. The ideal candidate will have over 15 years of experience in the pharmaceutical sector, with proven leadership and strategic thinking capabilities. The role involves extensive travel and collaboration with distribution partners to ensure sales growth across multiple regions.

Qualifications

• Minimum 15–20 years in pharma sales; at least 3–4 years as NSM/ZSM.
• Proven success in handling a ₹50+ Crore division.
• Strong command of Generic Pharma Market, especially DTS.
• Proven ability to manage large field teams and distributors.

Responsibilities

• Achieve national sales targets and business objectives.
• Drive top-line and bottom-line growth with profitability focus.
• Monitor Field Force performance and implement corrective actions.
• Oversee inventory, distribution, and promotions in coordination with partners.
• Lead talent development and drive adherence to KPIs across territories.

Skills

Exceptional communication

Leadership skills

Analytical abilities

Strategic thinking

Relationship management

Relationship management

Job description

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Job Summary:

We are seeking a dynamic and result-driven National Sales Manager (NSM) with proven

experience in the Generic Pharmaceutical Segment. The ideal candidate must possess

strong leadership capabilities, hands-on knowledge of Generic Distribution (especially DTS

– Direct to Stockist), and be adept at driving large-scale sales performance. You will be

responsible for managing a division with turnover of ₹50 Crores and ensuring sustainable

growth across geographies.

Key Responsibilities:

Sales & Business Objectives:

Achieve national sales targets and business objectives.

Drive both top-line and bottom-line growth with a focus on profitability.

Ensure uniform sales contribution across product categories and therapy segments.

Plan and ensure YOY growth – territory-wise, area-wise, state-wise, and product-

wise.

Performance Management & Strategy:

Regularly monitor Field Force performance; implement corrective and disciplinary

actions as necessary.

Conduct quarterly performance reviews and develop actionable plans for

improvement.

Monitor and ensure compliance with ‘Business Hygiene Parameters’: goods return,

expiry management, and payment collections.

Inventory & Distribution Oversight:

Monitor CFA-wise inventory; ensure optimal indenting based on sales forecasting.

Implement liquidation strategies for non-moving/slow-moving products.

Collaborate with distribution partners and maintain strong relationships with key

stockists.

Field Supervision & Compliance:

Minimum of 15–20 days/month of joint fieldwork with ZSMs/RSMs/ASMs to

evaluate ground-level operations.

Review daily field reporting, tour plans, and expense tracking for timely and accurate

compliance.

Ensure 100% adherence to field KPIs – call averages, CFA/stockist visits, and

territory coverage.

Promotions & Marketing Alignment:

Supervise execution of promotional strategies, schemes, SOPs, and tactical

campaigns.

Provide feedback to PMT and HODs regarding product performance and market

Team Building & Development:

Identify talent gaps and provide strategic direction and mentorship to

underperforming territories.

Drive continuous learning through team-building activities, training, and motivational

programs.

Proactively identify and resolve state-wise issues through practical, ground-level

solutions.

Gather real-time market intelligence and customer feedback to drive product and

promotional strategies.

Desired Profile:

Experience: Minimum 15–20 years in pharma sales; at least 3–4 years as NSM/ZSM

Sales Management: Proven success in handling a ₹50+ Crore division.

Industry Knowledge: Strong command of Generic Pharma Market, Distribution

Models, especially DTS.

Travel: Willingness to travel extensively across zones.

Skills:

o Exceptional communication & leadership skills

o Strong analytical & problem-solving abilities

o Strategic thinking with operational execution

o Relationship management with stockists, CFAs & field teams

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Industries

  Pharmaceutical Manufacturing

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