National Sales Head

Shifastar Technologies; Pune District; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Shifastar Technologies is seeking a National Sales Head for PAN INDIA to lead the HAM-LET (UCT) instrumentation valves and fittings business. You will own revenue growth, market penetration, product positioning, and sales enablement across regions and industries.

You will drive a turnaround, unlock large OEM and EPC accounts, and scale the business through structured market execution, technical leadership, and disciplined commercial strategy.

Qualifications

• 12+ years in instrumentation valves, fittings, or fluid control products.
• Proven track record of scaling or turning around a product line or business.
• Strong exposure to OEMs, EPCs, and critical industrial markets.
• Technically strong with commercial sharpness.
• Natural leader, challenger, and closer with high-pressure growth experience.

Responsibilities

• Own India revenue target for HAM-LET valves and fittings and drive a 3-year growth roadmap.
• Define go-to-market strategy by region, industry, and segment; engage regional teams.
• Act as national product authority; lead engineering support and product standardization.
• Develop competitor intelligence, pricing strategies, and account penetration plans.
• Build sales tools, training modules, and mentor top sales talent.
• Represent India with the principal; align pricing, delivery and priorities.
• Track KPIs including revenue growth, funnel health, and brand wins.

Skills

Leadership

Strategic sales

Key account management

Market intelligence

Negotiation

Commercial acumen

Job description

We have a requirement for

National Sales Head (PAN INDIA - Instrumentation valves, fittings, or fluid control products)

Role Purpose

The All India Product Manager is a business owner and growth leader responsible for building HAM-LET (UCT) into a top-tier instrumentation valves and fittings brand in India, competing head-to-head with Competitors. This role carries full accountability for revenue growth, market penetration, product positioning, and sales enablement across all regions and key industries. The incumbent is expected to drive a sales turnaround, unlock large OEM and EPC accounts, and rapidly scale the business through structured market execution, strong technical leadership, and disciplined commercial strategy.

Key Responsibilities

Business Ownership & Revenue Growth

• Own the India revenue target for HAM-LET instrumentation valves & fittings Build and execute a 3-year growth roadmap to scale the business aggressively
• Identify and convert high-value OEM, EPC, and end-user
• Drive market share gains through price-performance positioning, availability, and application-led selling

Sales Strategy & Field Execution

• Define go-to-market strategy by region, industry, and customer segment
• Work closely with Regional Sales Managers and Sales Engineers as a shared
• resource leader, ensuring focus, discipline, and deal velocity
• Personally engage in strategic sales calls, negotiations, and key account closures
• Establish clear funnel metrics, win-loss analysis, and conversion discipline

Product & Application Leadership

• Act as the national product authority for HAM-LET valves and fittings
• Lead application engineering support for complex and critical customer requirements
• Translate UCT/HAM-LET technical strengths into clear customer value
• Propositions Drive correct product selection, standardization, and substitution strategies against competitors

Competitive & Market Intelligence

Develop deep intelligence on Competitor strategies, pricing,specifications, and account penetration Create structured displacement and replacement playbooks Track industry trends, specifications, approvals, and emerging application Provide continuous feedback to UCT on India-specific product and market needs

Team Enablement & Capability Building

• Train and continuously upskill the sales team on products, applications, and
• competitive selling
• Build structured sales tools, training modules, and technical content
• Mentor high-potential sales talent to create future product and business leaders
• Influence recruitment of dedicated HAM-LET sales resources in key markets as the business scales

Principal & Stakeholder Management

• Act as the single-point owner for UCT/HAM-LET in IndiaDrive strong alignment on pricing, delivery, support, and strategic priorities Represent India market interests with clarity, data, and conviction
• Build long-term trust and credibility with the principal through results

Key Success Metrics (KPIs)

• Revenue growth & market share gains
• Conversion of targeted OEM / EPC / Key End-User accounts
• Sales funnel strength and predictability
• Sales team capability and engagement
• Brand recognition and specification wins

Ideal Candidate Profile

• 12+ years in instrumentation valves, fittings, or fluid control products
• Proven track record of scaling or turning around a product line or business
• Strong exposure to OEMs, EPCs, and critical industrial markets
• Technically strong with commercial sharpness
• Natural leader, challenger, and closer - not a desk-bound product coordinator
• Comfortable operating in high-pressure, high-ambition growth environments