Mobile Marketing

MakeMyTrip; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

MakeMyTrip in Gurgaon seeks a passionate Mobile Marketing professional to lead app user acquisition for the GCC region. You will strategize, execute, and optimize paid campaigns across Google, Meta, Snapchat, and more to drive high-quality installs and ROI.

Ideal candidates have an MBA and 2–4 years in performance marketing, with strong analytics, platform expertise, and cross-functional collaboration experience to support growth and retention initiatives.

Qualifications

• MBA from a reputed institute with 2–4 years hands-on performance marketing experience.
• Proficient in Google Ads, Meta Ads Manager, and Snapchat Ads.
• Certifications in Google Ads or Meta Blueprint are advantageous.
• Strong analytical skills and data-driven decision making.
• Ability to collaborate across revenue and product teams.

Responsibilities

• Develop and implement paid marketing strategies for app growth.
• Plan, launch, and optimize campaigns across Google, Meta, Snapchat and other platforms.
• Track metrics, analyze performance, and report ROI and KPIs.
• Manage budgets to maximize effectiveness and cost efficiency.
• Coordinate with CLM/retention teams for LTV-driven campaigns.
• Collaborate with Revenue and Product teams for funnel improvements.
• Create dashboards and visualizations to communicate insights.

Skills

Performance marketing

Campaign optimization

Analytics

Cross-functional collaboration

Education

MBA (Marketing/Management)

Tools

Google Ads

Meta Ads Manager

Snapchat Ads

LinkedIn Ads

Twitter Ads

TikTok Ads

Job description

Job Title: Mobile Marketing - GCC
Level : Assistant Manager
Location: Gurgaon
Reporting: Senior Manager - Mobile Marketing

About The Function

The GCC team at MakeMyTrip manages the international charter of driving growth across the GCC region. The team’s core objective is to establish MakeMyTrip (MMT) as the leading Online Travel Aggregator (OTA) by enabling strong top-line growth while maintaining bottom-line efficiency. Key focus areas include building the best selection across flights and hotels, offering competitive pricing, launching innovative features, delivering a delightful customer experience, and strengthening customer affinity and loyalty across the region.

About The Role

We’re looking for a passionate and performance-driven mobile marketing professional to lead our app user acquisition efforts. In this role, you will strategize, execute, and optimize paid campaigns across platforms such as Google UAC, Meta (Facebook & Instagram), Snapchat, and more. You will be instrumental in driving high-quality installs, maximizing ROI, and contributing to business objectives through sharp performance marketing and data-led decisions.

What Will You Be Doing

• Strategy Development: Craft and implement robust paid marketing strategies aligned with overall business objectives and mobile growth targets.
• Campaign Management: Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), Snapchat, and other key platforms.
• Performance Analysis: Track, analyze, and report on campaign metrics; leverage insights to improve ROI and meet defined KPIs.
• Budget Management: Efficiently manage and allocate campaign budgets to ensure maximum effectiveness and cost efficiency.
• Customer LTV & Retention : Coordinate with the CLM team to engage user cohorts through remarketing channels like Google UACe, RevX, and Criteo.
• Cross Functional Collaboration : Collaborate with Revenue and Product teams to drive funnel improvements and conversion through targeted offers and product enhancements.
• Reporting & Data Visualisation: Create clear and concise reports and automated dashboards to communicate insights effectively to leadership and cross-functional teams

Qualifications & Experience

• MBA from a reputed institute with 2–4 years of hands‑on experience in performance marketing, demonstrating a strong track record in running and scaling paid campaigns
• Platform Expertise: Proficiency in Google Ads, Meta Ads Manager (Facebook & Instagram), Snapchat Ads; exposure to other platforms like LinkedIn, Twitter, TikTok is a plus.
• Analytical Mindset: Strong analytical skills with the ability to draw insights from performance data and drive data-backed decisions
• Certifications: Google Ads, Meta Blueprint, or similar certifications will be an added advantage
• Creative Understanding: Good understanding of creative elements and their role in driving campaign performance

Key Success Factors

• Creative Thinking: Ability to think innovatively and craft impactful mobile marketing strategies that break the clutter
• Strong Communication: Excellent communication and collaboration skills to work effectively across cross-functional teams
• Attention to Detail: Sharp attention to detail and strong organizational abilities to manage multiple campaigns simultaneously and flawlessly