Marketing Analytics Professional (Gurugram)

MakeMyTrip; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

MakeMyTrip is seeking a Marketing Analytics professional at the Assistant Manager level to drive business growth through data-driven insights and strategic decision-making. You will define KPIs, establish analytics frameworks, and collaborate with marketing leaders and cross-functional teams to optimize marketing strategies.

Key focus areas include customer insights, understanding business goals, data analysis with Excel/SQL/Python, and building automated dashboards to communicate insights to

Qualifications

• Data-driven insights to drive growth and decision-making.
• Proficiency in Excel, SQL, and Python.
• Collaboration with marketing leaders and cross-functional teams.
• Define key performance metrics and analytics frameworks.

Responsibilities

• Customer Insights: Utilize data analysis to gain deep insights into customer behavior, preferences, and trends, helping the company understand its target audience better.
• Business Understanding: Develop a strong understanding of MakeMyTrip's business goals, strategies, and market dynamics to align data-driven insights with organizational objectives.
• Data Analysis: Utilize tools such as Excel, SQL, and Python to collect, clean, and analyze large datasets, identifying patterns and opportunities for growth.
• Reporting and Data Visualization: Create clear and concise reports and automated dashboards to communicate insights effectively to leadership and cross-functional teams.
• Platform Automation: Work cross-functionally to on-board new analytics platforms, adopt evolving best-in-industry technologies to run consumer analytics, and help achieve critical business objective
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Skills

Customer insights

Business understanding

Data analysis

Reporting & visualization

Platform automation

Tools

Excel

SQL

Python

Job description

About the Opportunity

Role: Marketing Analytics

Level: Assistant Manager

Reporting To: Associate Director - Performance Marketing

Location: Gurgaon

About the Function:

The GCC team at MakeMyTrip manages the international charter of driving growth across the GCC region. The teams core objective is to establish MakeMyTrip (MMT) as the leading Online Travel Aggregator (OTA) by enabling strong top-line growth while maintaining bottom-line efficiency. Key focus areas include building the best selection across flights and hotels, offering competitive pricing, launching cutting-edge features, delivering a delightful customer experience, and strengthening customer affinity and loyalty across the region.

About the Role:

As a Marketing Analyst at MakeMyTrip you will play a pivotal role in driving business growth and innovation through data-driven insights and strategic decision-making. You will collaborate with marketing leaders and cross-functional teams to define key performance metrics, establish analytics frameworks, and drive optimization in marketing strategies.

What will you be doing:

• Customer Insights : Utilize data analysis to gain deep insights into customer behavior, preferences, and trends, helping the company understand its target audience better.
• Business Understanding : Develop a strong understanding of MakeMyTrip's business goals, strategies, and market dynamics to align data-driven insights with organizational objectives.
• Data Analysis: Utilize tools such as Excel, SQL, and Python to collect, clean, and analyze large datasets, identifying patterns and opportunities for growth.
• Reporting and Data Visualization: Create clear and concise reports and automated dashboards to communicate insights effectively to leadership and cross-functional teams.
• Platform Automation: Work cross-functionally to on-board new analytics platforms, adopt evolving best-in-industry technologies to run consumer analytics, and help achieve critical business objective
• L .