Marketing Analytics Professional

Makemytrip; Gurugram District; On-site; INR 1,400,000 - 1,800,000; Full time

Job summary

A leading online travel aggregator is seeking a Marketing Analyst to drive business growth through data-driven insights. The role involves collaborating with teams to define performance metrics, analyzing customer behavior, and reporting insights effectively. Candidates should possess a B. Tech or MBA, along with 2-6 years of experience in analytics. Proficiency in tools like Excel, SQL, and Python is essential. This position offers a chance to lead a team while contributing to strategic decision-making.

Qualifications

• 2-6 years of professional experience in analytics, data science, or consumer insights roles.
• Strong proficiency in Excel, SQL, and Python for data analysis.
• Proven track record of delivering business impact through data-driven insights.

Responsibilities

• Utilize data analysis to gain deep insights into customer behavior.
• Develop a strong understanding of company business goals.
• Create clear reports and automated dashboards for insights communication.
• Lead and mentor a team of analysts.
• Drive optimization of marketing strategies using data-driven insights.

Skills

Data analysis

Collaborative teamwork

Problem-solving

Reporting

Education

Bachelor's degree (B. Tech. or equivalent)

MBA from a reputed institute

Tools

Excel

SQL

Python

Adobe Analytics

MixPanel

Google Analytics

Job description

About the Opportunity

Role: Marketing Analytics

Level: Assistant Manager

Reporting To: Associate Director - Performance Marketing

Location: Gurgaon

About the Function

The GCC team at MakeMyTrip manages the international charter of driving growth across the GCC region. The team s core objective is to establish MakeMyTrip (MMT) as the leading Online Travel Aggregator (OTA) by enabling strong top-line growth while maintaining bottom-line efficiency. Key focus areas include building the best selection across flights and hotels, offering competitive pricing, launching innovative features, delivering a delightful customer experience, and strengthening customer affinity and loyalty across the region.

About the Role

As a Marketing Analyst at MakeMyTrip you will play a pivotal role in driving business growth and innovation through data-driven insights and strategic decision-making. You will collaborate with marketing leaders and cross-functional teams to define key performance metrics, establish analytics frameworks, and drive optimization in marketing strategies.

What will you be doing

• Customer Insights: Utilize data analysis to gain deep insights into customer behavior, preferences, and trends, helping the company understand its target audience better.
• Business Understanding: Develop a strong understanding of MakeMyTrips business goals, strategies, and market dynamics to align data-driven insights with organizational objectives.
• Data Analysis: Utilize tools such as Excel, SQL, and Python to collect, clean, and analyze large datasets, identifying patterns and opportunities for growth.
• Reporting and Data Visualization: Create clear and concise reports and automated dashboards to communicate insights effectively to leadership and cross-functional teams.
• Platform Automation: Work cross-functionally to on-board new analytics platforms, adopt evolving & best-in-industry technologies to run consumer analytics, and help achieve critical business objectives.
• Team Management: Lead and mentor a team of analysts, fostering a collaborative and high-performance culture, setting clear goals, and providing coaching and feedback.
• Leadership: Collaborate with senior leadership to develop and refine business strategies, leveraging data insights to drive decision-making.

Qualification & Experience

• Bachelors degree (B. Tech. or equivalent) and MBA from a reputed institute in a relevant field.
• 2-6 years of professional experience in analytics, data science, or consumer insights roles.
• Strong proficiency in Excel, SQL, and Python for data analysis.
• Experience with data analytics tools (e.g., Adobe Analytics, MixPanel, Google Analytics).
• Ability to work effectively in a collaborative, cross-functional team environment.
• Strong problem-solving skills and attention to detail.
• Proven track record of delivering business impact through data-driven insights.

Key Success Factors for the Role

The success of the Analytics Lead in the Marketing Analytics and Engineering team will be determined by several critical factors:

• Analytical Expertise: Proficiency in data analysis tools and techniques, including Excel, SQL, Python, and data analytics tools, is crucial. The Analytics Lead should demonstrate strong analytical skills and a deep understanding of statistical methods to derive actionable insights from complex datasets.
• Adaptability and Innovation: The ability to adapt to changing business requirements and technological advancements is essential. The Analytics Lead should demonstrate a willingness to embrace innovation, explore new methodologies and tools, and drive continuous improvement in the Data Analytics function.
• Business & Growth-mindset: The ability to understand how to leverage data analytics to drive business growth and competitive advantage is essential. The Analytics Lead should have a clear understanding of MakeMyTrips business goals and market dynamics and articulate a roadmap for achieving them through data-driven insights.
• Communication and Stakeholder Management: The Analytics Lead should possess good communication and interpersonal skills, and the ability to build strong relationships with cross-functional teams and senior leadership.