MGR (SALES - IBU) - Bhopal RO

Bajaj Auto Limited; Bhopal; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Bajaj Auto Limited is seeking a results-driven sales and channel development professional to drive regional targets in the India market. You will manage partnerships with dealers, analyze market dynamics, and implement plans to grow share while ensuring customer satisfaction and competitive pricing.

The role requires MBA qualifications, strong negotiation and training skills, and willingness to travel up to 75% across the assigned region.

Qualifications

• MBA in marketing or related field required.
• MBA from Tier 2 institute preferred.
• Willingness to travel as per role.

Responsibilities

• Achieve regional sales targets through channel partners.
• Expand dealership network and optimize market share.
• Develop sales plans with divisional managers.
• Monitor dealer performance and provide training.
• Coordinate with financers for trade finance.

Skills

Sales processes

Dealership management

Product knowledge

Market intelligence

Competition tracking

Negotiation

Sales training

Local activation

BTL activations

Marketing

Education

MBA (Tier 2 college)

MBA (premier institute)

Job description

Select how often (in days) to receive an alert:

• Sales team
• Marketing team
• Finance team- Network Development team- Sales Planning team - Service team

• Dealerships
• Interaction with customers / unions
• BAFL , Other financers

Indirect

3. JOB REQUIREMENTS

Educational Qualifications

Essential:Any post graduate (MBA) from Tier 2 colleges.

Desired:Post graduate (MBA) from a premier institute.

Work Exp

Min: 3

Max: 8

Need for travel

High

75%

4. KEY COMPETENCIES

Technical/Functional

• Understanding of sales processes
• Dealership Management
• Product Knowledge- Market Intelligence- Competition Tracking - Network development
• Negotiation and Conflict Resolution
• Sales Training
• Local Activation
• BTL activations
• Marketing

Behavioural

• Continuously raise the bar
• Ensure results with speed
• Meet customer expectations

5. KEY RESPONSIBILITIES

Sales Vs. Targets:

• Achieving the sales targets through channel partners in the assigned region
• Increasing the market share for the assigned region by providing strategic directives- Involved in the preparation of Sales plan with Divisional Manager for setting sales targets for Sales executives by analyzing actual sales vs expected sales- Updating market developments periodically to facilitate proactive steps to combat competition - Analyzing market sales data and customer satisfaction data
• Drive volume and Market Share growth in all categories sold

Network Coverage:

• Identifying the network gaps & identify prospective dealers
• Managing the business by monitoring each dealership in terms of viability and profitability
• Identifying new towns for Expansion

Systems and Processes:

• Capturing ASM best practices and deploy them horizontally in concerned areas
• Timely Training to Dealers and dealer staff on Sales process, Product & CRM related activities
• Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity
• Timely entering targets and achievements on internal platform (CDMS)

Manpower:

• Ensuring adequacy of manpower at channel partners
• Timely training of the Dealership Sales Manpower

BTL/Local Level Marketing:

• Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction

Stock and Working Capital:

• Managing the funds flow to the dealerships and ensure optimization of working capital
• Stock planning & correction

Finance:

• Manage funds flow to the dealerships by way of coordinating with the Financiers
• Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding
• Continuous interaction with various financers (Including BAFL) to ensure retail finance at the dealerships

The above list is not exhaustive and could evolve with changing needs & priorities of the company

6. KEY RESULT AREAS

• Sales Vs Target
• Market share growth
• Adequacy of Network Coverage- Systems & Processes- Finance - Manpower
• Projects undertaken by the BU/ region for the quarter
• Local Level marketing and BTL activities