MGR (MARKETING - EBU)

bajajauto; Pune District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Bajaj Auto is seeking a Marketing professional to lead Brand Management, drive campaigns, and shape product and brand strategy from Pune, India. The role requires strong analytical capabilities and experience in sales processes to achieve market leadership.

The candidate should have a Graduate degree with 5–10 years of experience in marketing, branding, or related fields, and willingness to travel as needed for business objectives.

Qualifications

• Graduate with any stream/branch.
• Experience in marketing or brand management is preferred.

Responsibilities

• Brand Management: drive marketing activations and manage product road map.
• Brand Strategy: develop and implement annual brand plans and communications.
• Product & Brand Analysis: gather market insights and identify risks to inform action plans.
• Media Planning & Execution: coordinate with media agencies for plan execution.

Skills

Brand Management

Brand Campaigns

Digital Marketing

Trade Marketing

Analytical Skills

Sales Processes

Education

Graduate

Job description

Select how often (in days) to receive an alert:

Essential: Management || Business Management

Preferred Institution: Any Premier Insitute

Desired Qualification: Graduate||Any stream/branch

||

Work Exp

Min: 5

Max:10

Industry Specification

Addnl Requirements

Age

Min: 28

Max: 35

Need for travel

Travel will not be frwquent but may be involved based on business need

KEY COMPETENCIES

TECHNICAL/FUNCTIONAL

• 1. Conceptual & Practical understanding of Marketing/Brand Management
• 2. Deploying successful Brand Campaigns
• 3. Understanding of digital marketing
• 4. Understanding of Trade Marketing
• 5. Strong Analytical Skills.
• 6. Deep Understanding of sales processes.

BEHAVIOURAL

EX - ACT - Continuously raise the bar; Ensure results with speed; Meet customer expectations

5. KEY RESPONSIBILITIES

• 1. Brand Management:
  • a. Drives the Marketing Activation by through appropriate ATL/BTL marketing activities.
  • b. Manage product road map and life cycle.
  • c. Plan, develop & rollout BTL activation in requirement with the defined sales objectives.
  • d. Manages the product launches and activations by defining communication strategy, processes and collaterals.
  • e. Measure effectiveness of BTL Activities through PDCA check.
  • f. Manages corporate marketing activities by handling the website and PR related activities.
  • g. Provides market intelligence to various partners i.e. the Communication agencies, BTL agencies, Media agencies & PR agencies.
  • h. Plan, develop & rollout BTL activation in requirement with the defined sales objectives.
• 2. Brand Strategy:
  • a. Understands the positioning & attributes of the brands to deploy an effective brand strategy to achieve market leadership.
  • b. Assesses the Marketing Plan of the organization to tailor an effective brand strategy.
  • c. Creates annual action plans using the full marketing mix to implement brand strategy.
• 3. Product & Brand Analysis:
  • a. Develops & Evolves product insights for lead markets.
  • b. Identifies the short and long term risks for the brand by analyzing market and consumer research & develops action plans to mitigate the identified risks.
• 4. Media Planning & Execution:
  • b. Coordinate with the media agencies for the execution of the media plans.

The above list is not exhaustive and could evolve with changing needs & priorities of the company