Meta Ads Specialist

Westwyn Partners Llp; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Truliyo Digital seeks a hands-on Performance Marketer to drive Meta Ads campaigns across Indian markets, focusing on profitability and scaling. The role demands deep familiarity with Facebook/Instagram Ads Manager, audience testing and robust measurement against CPA, ROAS, and revenue targets.

You will optimize campaigns for e-commerce, dropshipping, lead-gen, and B2B/C2C ventures while leveraging advanced tracking tools.

Qualifications

• 2+ years hands-on Meta Ads experience.
• Strong knowledge of Facebook & Instagram Ads Manager.
• Experience with CPA, CPL, CPP, ROAS and revenue targets.
• Expertise in CPM, CTR, CPC, CVR, Frequency and AOV metrics.
• Ability to analyze campaigns and identify reasons for performance.
• Experience with audience testing, broad targeting, interests, lookalikes and retargeting.
• Knowledge of creative testing, hooks, offers and ad fatigue.
• Experience scaling profitable campaigns while maintaining profitability.
• Familiarity with Meta Pixel, Conversion API, Events Manager and tracking.
• Ability to work with landing pages and conversion funnels.
• Basic website editing skills and conversion optimization.
• Comfortable working with Shopify, WordPress, and landing page builders.
• Analytics and tracking tools proficiency.
• Experience with AI tools for marketing (ChatGPT, Claude, Gemini).

Skills

Meta Ads

Facebook Ads Manager

Instagram Ads Manager

CAC/CPA/ROAS targets

Key metrics (CPM/CTR/CPC/CVR/Frequency

Audience testing

Lookalike audiences

Retargeting

Creative testing

Hooks & offers

Ad fatigue management

Scaling profitability

Meta Pixel

Conversion API

Events Manager & tracking

Landing pages & funnels

Shopify

WordPress

Landing page builders

Analytics & tracking tools

AI tools for marketing

Job description

Urgent Hiring: Performance Marketer Meta Ads

**Company:** Truliyo Digital

**Role:** Performance Marketer / Meta Ads Specialist

**Experience:** 2+ Years Preferred

Focus: Meta Ads, Performance Marketing & Scaling

Truliyo Digital is looking for a hands-on Performance Marketer who understands Meta Ads beyond just launching campaigns.

We need someone who has worked extensively in the **Indian market** and understands how to generate profitable results across different business models.

What You'll Work On

You'll be responsible for planning, launching, optimizing and scaling Meta Ads campaigns across:

• E-commerce / D2C Brands
• Dropshipping
• Affiliate Marketing
• Lead Generation
• B2B Campaigns
• B2C Campaigns
• Conversion & Sales Campaigns

What We're Looking For

2+ years of hands-on Meta Ads experience preferred

Strong understanding of Facebook & Instagram Ads Manager

Experience managing campaigns with real performance targets like **CPA, CPL, CPP, ROAS & Revenue**

Strong understanding of **CPM, CTR, CPC, CVR, Frequency, AOV and Funnel Metrics**

Ability to analyze campaign data and identify why campaigns are performing or underperforming

Experience with **audience testing, broad targeting, interests, lookalikes and retargeting**

Strong understanding of **creative testing, hooks, offers and ad fatigue**

Experience scaling winning campaigns while maintaining profitability

Knowledge of **Meta Pixel, Conversion API, Events Manager and tracking**

Experience with landing pages and conversion funnels

Technical Knowledge

You should be comfortable working with:

• Shopify
• WordPress
• Landing Page Builders
• Meta Pixel & CAPI
• Google Sheets / Excel
• Analytics & Tracking Tools
• AI Tools such as ChatGPT, Claude, Gemini and other marketing/creative tools

Basic understanding of website editing, landing pages and conversion optimization will be a strong advantage.

You'll Be a Great Fit If You:

Think in terms of numbers, not assumptions

Can look at a campaign and identify what needs to be fixed

Understand the relationship between creative, audience, offer and funnel

Know when to scale, kill, duplicate or restructure campaigns

Constantly test new creatives, audiences and strategies

Keep yourself updated with Meta Ads changes and new advertising strategies

Are comfortable handling multiple campaigns and accounts simultaneously

Bonus Points If You Have Experience With

COD E-commerce

International Meta Ads campaigns

Affiliate Marketing

Product Research

Creative Strategy

Landing Page Optimization

High-volume lead generation

Scaling campaigns with significant daily ad spend

What Matters Most to Us

We're not looking for someone who only knows how to **\"Boost Post\" or create a campaign.**

We're looking for someone who can answer questions like:

**Why did CPA increase?**

**Why is CPM high?**

**Why is CTR dropping?**

**Is the problem creative, audience, offer or landing page?**

**When should we scale a campaign?**

**Join Truliyo Digital and work on performance campaigns where testing, data and actual business results matter.**