Media Planner

BigTrunk; Mumbai; On-site; INR 500,000 - 900,000; Full time

Job summary

BigTrunk in Mumbai is seeking a Marketing Data Analyst to collect and analyze market data, identify target audiences, and understand their behavior using TGI tools. You will design a Media Multiplier strategy to meet marketing KPIs and present Digital Media and Performance plans to support client pitches.

You will collaborate with stakeholders to align campaign objectives, coordinate with operations for reporting and optimization across both biddable and non-biddable campaigns, and stay updated

Responsibilities

• Collect and analyze market data
• Identify target audiences and understand their behavior and habits
• Understanding of TGI tools
• Create a Media Multiplier strategy and an approach to achieve the marketing KPIs
• Interact and engage with multiple stakeholders to understand the campaign objectives
• Create Digital Media and Performance approach presentation to support Business team for a client pitch
• Coordinate with the operations team to manage the digital media campaign reporting & optimization- Biddable and non-biddable
• Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets.
• Develops and fosters strong relationships with media partners/Publishers.
• Evaluates media opportunities and presents media plans with rationale
• Handles all digital media billing using monthly tracking reports and invoice reconciliation
• Evaluate the success of media strategies and campaigns

Job description

• Collect and analyze market data


• Identify target audiences and understand their behavior and habits


• Understanding of TGI tools


• Create a Media Multiplier strategy and an approach to achieve the marketing KPIs


• Interact and engage with multiple stakeholders to understand the campaign objectives


• Create Digital Media and Performance approach presentation to support Business team for a client pitch


• Coordinate with the operations team to manage the digital media campaign reporting & optimization- Biddable and non-biddable


• Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets.


• Develops and fosters strong relationships with media partners/Publishers.


• Evaluates media opportunities and presents media plans with rationale


• Handles all digital media billing using monthly tracking reports and invoice reconciliation


• Evaluate the success of media strategies and campaigns