Media Executive

Kinnect; Bengaluru Urban; On-site; INR 800,000 - 1,600,000; Full time

Job summary

Kinnect is seeking a hands-on Paid Media Manager to plan, execute, and optimize campaigns across DV360, Google Ads, Meta, and LinkedIn. You will monitor KPIs with large budgets, run A/B tests, and deliver actionable insights to scale performance.

You should have 2–3 years in paid media, proficiency in major platforms, strong targeting/bidding skills, and experience with GenAI tools for planning and reporting.

Qualifications

• 2–3 years hands-on paid media campaign experience.
• Proficient in DV360, Google Ads, Meta Ads Manager, LinkedIn Ads, GA4.
• Strong audience targeting, bidding and performance tracking.
• Hands-on PPT and Excel experience.
• Exposure to GenAI tools for planning, reporting and benchmarking.
• Data-driven with creative thinking balance.
• Excellent communication and problem-solving skills.
• Bachelor’s or Master’s degree in marketing or related field.

Responsibilities

• Plan, execute, and optimize paid media campaigns across DV360, Google Ads, Meta, LinkedIn, and more.
• Monitor KPIs with budgets up to INR 10 Cr, ensuring efficiency and impact.
• Run A/B tests, decode metrics, and provide actionable optimization insights.
• Stay updated on media trends, platform changes, and ad tech.
• Collaborate with cross-functional teams to align strategies with brand/business goals.

Skills

Paid media management

DV360

Google Ads

Meta Ads Manager

LinkedIn Ads

GA4 analytics

Audience targeting

Bidding strategies

Performance tracking

GenAI in media planning

Education

Bachelor’s or Master’s in Marketing

Tools

Excel

PPT

Job description

You’ll be executing media strategies that don’t just spend – they perform.

The Impact You’ll Drive

• Plan, execute, and optimize paid media campaigns across biddable platforms like DV 360, Google Ads, Meta, LinkedIn, and more.
• Monitor campaign KPIs with attention to details with budgets (up to INR 10 Cr), ensuring efficiency and effectiveness.
• Run A/B tests, decode metrics, and offer actionable insights to optimize and scale performance.
• Stay sharp on media trends, platform updates, and evolving ad tech to keep campaigns ahead of the curve.
• Collaborate with cross-functional teams to align campaign strategies with brand and business objectives.

The Skills That Seal the Deal

• 2– 3 years of hands-on experience in paid media campaign management.
• Proficiency in DV 360, Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics tools like GA4.
• Strong understanding of audience targeting, bidding strategies, and performance tracking.
• Hands on experience with PPT and Excel.
• Exposure to GenAI tools for media planning, reporting and performance benchmarking.
• A mix of left-brain data logic and right-brain creative thinking.
• Excellent communication skills and a knack for problem-solving on the fly.
• A bachelor's or master's degree in marketing, Business, or a related field.