Media Planner

SW Network (Sociowash); India; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Sociowash in India is seeking a seasoned Media Planner with 4–5 years of experience, preferably in a creative digital agency. You will manage paid media across Google Ads, YouTube, Gmail, Facebook and LinkedIn, while shaping strategies from insights and research to optimize performance.

You will allocate budgets, map KPIs, generate cross-channel reports, mentor team members, and craft pitches to win clients.

Qualifications

• 4–5 years of media planning experience in a creative digital agency.
• Proficient in digital advertising platforms: Google Ads, YouTube, Gmail, Facebook, LinkedIn.
• Strong budgeting, KPI mapping and performance analysis.
• Ability to strategize, consult and keep campaigns on plan and on budget.
• Detail-oriented with knowledge of current digital trends.

Responsibilities

• Set up and execute paid media strategies and campaigns.
• Allocate budgets and optimize campaigns across channels.
• Generate insights and reports across platforms.
• Lead and mentor a media team.
• Develop pitches to attract new clients.
• Ensure campaigns meet objectives and deadlines.

Skills

Media Planning

Paid Media

Google Ads

YouTube Marketing

Facebook Ads

LinkedIn Ads

Google Analytics

Budget Management

KPI Mapping

Campaign Optimization

Team Mentoring

Job description

Sociowash is an Integrated Advertising Agency with a mission to add value to the brands we work with. From the blueprint of digital strategy to pixel-perfect execution, we lay out every domino to help brands matter more. We fuse creativity, technology, and media to bring ideas to life, and tell unforgettable stories.

We are a wholesome melting pot of people hailing from different walks of life who believe in having fun at work and being good at drinking games.

We work in an uber-collaborative atmosphere, always on the go, creating kickass content for all our stakeholders.

Requirements

• We want a smart and quick witted Media Planner with experience of 4-5 years, preferably in a creative digital agency.
• Excellent digital knowledge of Google Adwords - Search & Display, YouTube Marketing, Gmail Ads, Facebook, LinkedIn, Google Analytics, Google Double Click.
• Setting Up & Executing - Paid Media Strategies, Performance marketing, familiar with allocation of budget for upcoming & new paid media campaigns.
• Demonstrate a thorough understanding of business and strategic marketing.
• Strong strategic thinking, consulting skills and ability to keep client projects on plan and on budget.
• Can ace multitasking and is looking for an enriching and challenging role.
• Giving attention to detail and accuracy of work should be your thing.
• Should have an understanding of the latest trends and their role within a commercial environment.
• Professional approach to time, costs and deadline.
• Generating valuable insights across all platforms/ media/ channels on the digital ecosystem.
• Understand the objective of the brand and accordingly strategize and ideate client campaigns through insights generated via research and analysis.
• Developing, mentoring and guiding the team members.
• Configuring and optimizing existing campaigns and new campaigns.
• KPI mapping for each media objective for all brands and achieving them on a week on week basis.
• Media reporting.
• Handling a team of media resources and mentoring them to grow and learn.
• .Up scaling the clients about media spends.
• Driving innovation and new media initiatives across the digital ecosystem within the organization.
• Data analysis, insights and research for all industries, in accordance to the brand/s, and accordingly mapping media opportunities.
• Creating Pitches to attract paid media marketing clients.
• May include other duties as assigned.

Benefits

We are dreamers, we are comedians, we are rebels, we are philosophers, but above all, we are the best at what we do. If you see yourself working in a team of goal-driven, fun-loving people (of all shapes and sizes),