Media Planner

Havas; Chennai District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Havas Edge, based in India, seeks an experienced Media Planner to join the Strategy Group. You will balance multi-scenario plans, GRP/CPM targets, and consumer journey insights to drive client outcomes.

The role requires proficiency with Nielsen, YouGov, ComScore, MRI-Simmons and other media tools, plus strong math, analytics, and client presentations. Travel may be required.

Qualifications

• Experience in media planning, capable of balancing multi-scenario plans with GRP/CPM/audience goals and consumer journey mapping.
• Proficient with media math and client KPIs such as Reach, Frequency, CPP, CPM, CPO and MER.
• Strong presentation and collaboration skills to work with clients across categories.
• Detail oriented with ability to vet vendor packages and align with client goals.
• Proficient with Microsoft 365 and stay updated on media industry news.

Responsibilities

• Execute research and analysis to support tactical plan execution.
• Interacting with vendors and cross-functional teams to defend media planning choices.
• Present findings and recommendations to account leaders and clients.
• Manage multiple projects with tight timelines in a fast-paced environment.

Job description

Job Description:

Agency:

Havas Creative

Job Description:

Media Planner, Strategy Group

Havas Edge is seeking an experienced media planner to join the Strategy Group.

• Ability to balance the following when media planning: creating multi-scenario plans, GRP/CPM/audience/competitive goals, business strategy, and consumer journey

• A level of proficiency in the following media tools (including but not limited to): Nielsen Media Impact, Nielsen PAL, Nielsen Scarborough, MRI-Simmons, YouGov, ComScore, Numeris, Mintel, Statista, Guideline by SQAD, etc.

• Competence with media math and statistics including calculating GRPs, Reach and Frequency, CPPs, CPMs, and client based KPIs such as CPO & MER

• Experience working with and presenting to clients of different categories with an understanding of topline audiences and competitive within those categories

• Detail oriented with the ability to vet multiple vendor packages and determine best alignment with client goals

• Executes research and analysis to assist with various issues that arise in the execution of the tactical plan

• An original thinker with the confidence to reach out to other departments as needed, respectfully offer differing points of view, and defend media planning choices to account leaders and vendors

• Proficient in Microsoft 365

• Stays up to date on the latest news affecting our media industry

• Acts as an active member of the Strategy Group on other projects as needed

• Must exhibit professionalism and confidence in working with vendors, team members and clients

• Strong analytical skills, ability to relate results to client business objectives

• Solid quantitative understanding of media planning and buying, as well as basic knowledge of strengths and weaknesses of each media type

• Research minded with a desire to continually improve knowledge and skillset

• Self-motivated with the ability to work both independently and in a team setting

• Ability to interact with people at all levels of the organization and foster strong cross-functional teamwork

• Ability to manage multiple projects with short timelines in a fast-paced dynamic environment

• High level of attention to detail, organization, accuracy and speed required

• Strong communication skills, both written and verbal

• Some travel required for client and new business presentations

Contract Type:

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.