Media Planning - Analyst

Omnicom Global Solutions; Bengaluru; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Omnicom Global Solutions in Bengaluru, India, is seeking an Analyst – Media Planning to support the development and execution of media campaigns for global brands across all channels. You will join a centralized team, collaborating with planners, buyers, and cross-functional colleagues in onshore markets to ensure accurate planning, documentation, and campaign deployment.

The role leverages ad tech knowledge and a strong Digital Ecosystem understanding, offering exposure to top global brands and

Qualifications

• 3-6 years of media planning or analytics experience.
• Digital media planning expertise with knowledge of TV, OOH, Print, Radio.
• Familiarity with syndicated research platforms (GWI, ComScore, Vivvix, Prisma, Mbox).
• Strong analytical skills with attention to detail and data handling.
• Ability to collaborate with cross-functional teams in a fast-paced environment.

Responsibilities

• Develop and support digital media plans by analyzing briefs and audience insights.
• Prepare media plans, presentations, budgets, and planning docs.
• Collect data from syndicated research to inform decisions.
• Maintain media planning docs and ensure data accuracy.
• Collaborate with activation, Ad Ops, analytics, and account teams.
• Monitor pacing and performance; identify optimization opportunities.
• Prepare campaign reports and insights for internal and client reporting.
• Participate in meetings, providing research insights and follow-ups.

Skills

Media planning

Data analysis

Cross-functional collaboration

Attention to detail

Education

Graduate degree

Tools

GWI

ComScore

Vivvix

Prisma

Mbox

Job description

Overview

This role of Analyst – Media Planning supports the development and execution of media campaigns for global brands across all channels. As part of a centralized team, you will work closely with planners, buyers, and cross-functional teams in onshore markets to support the planning, documentation, and execution of media campaigns.

Your expertise of ad tech and knowledge of the Digital Ecosystem would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.

Responsibilities

• Supporting the development of digital media plans by analyzing client briefs, audience insights, competitive activity and category trends.
• Assist planners and managers in preparing media plans, presentations, and planning documentation including budgets, flowcharts, and planning spreadsheets.
• Gather and analyze data from syndicated research and planning tools such as GWI, ComScore, Nielsen, or other industry sources to inform planning decisions.
• Maintain and update media planning documentation, ensuring accuracy of data entry, taxonomy coding, and campaign details.
• Collaborate with internal teams including activation, Ad Operations, analytics, and account teams to support campaign execution.
• Monitor campaign pacing and performance against key metrics such as impressions, CTR, engagement, and conversions, highlighting optimization opportunities.
• Prepare campaign reports, summaries, and insights to support internal discussions and client reporting.
• Participate in internal meetings and planning discussions, providing research insights, documentation support, and follow-ups.

Qualifications

• A full-time graduate degree.
• 3 - 6 years of experience in media planning across channels, marketing analytics or campaign operations (agency experience preferred)
• Basic understanding of marketing channels such as TV, OOH, Print, Radio, along with expertise in Digital media planning
• Familiarity with media planning tools and syndicated research platforms such as GWI, ComScore, Vivvix, Prisma and Mbox.
• Strong analytical skills and attention to detail with the ability to work with large datasets
• Ability to collaborate with cross-functional teams and manage multiple tasks in a fast-paced environment
• Proficiency in Microsoft Excel, Word, and PowerPoint.