Group Head- Digital Strategy

Publicis Groupe ANZ; Gurgaon; On-site; INR 1,800,000 - 2,500,000; Full time

Job summary

Publicis Groupe ANZ is seeking a Group Head – Media Strategy in Gurgaon, India. The role entails leading integrated media planning, driving communication strategies, and collaborating with clients to achieve impactful business outcomes. Ideal candidates should have 6.5–10 years of experience in media strategy, preferably within media agencies, with a strong grasp of integrated media planning across channels. Responsibilities include strategic leadership, mentorship, and innovative trend identification. This position is pivotal for driving agency growth and client success.

Qualifications

• 6.5–10 years of relevant experience in Media Strategy / Communication Planning.
• Prior experience in media agencies preferred.
• Strong exposure to integrated media planning across digital and traditional channels.

Responsibilities

• Lead integrated media and communication strategies.
• Drive strategic thinking through insights and analysis.
• Partner with senior clients to deliver media solutions.
• Oversee annual media planning and campaign strategy.
• Collaborate with teams for alignment and execution.
• Mentor and manage strategy team members.
• Support new business pitches and agency growth.
• Identify trends to drive innovation.
• Ensure alignment with business KPIs.

Skills

Strategic and analytical thinking

Understanding of consumer behavior

Expertise in integrated media strategy

Presentation and storytelling

Stakeholder management

Team management

Cross-functional collaboration

Job description

Company description: At Spark Foundry, we bring HEAT to brands: Higher Engagement, Affinity, and Transactions. Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve. By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new. Energy and innovation fuel our startup spirit, while the unrivalled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.

Overview

We are looking for a dynamic and business-driven professional to join our team as a Group Head – Media Strategy. This role will be responsible for leading strategic media planning initiatives, driving integrated communication strategies, and partnering with clients to deliver impactful business outcomes across categories and platforms.

Key Responsibilities

• Lead the development of integrated media and communication strategies across digital and traditional platforms
• Drive strategic thinking through consumer insights, market intelligence, audience behavior, and competitive analysis
• Partner with senior clients and internal stakeholders to understand business objectives and translate them into effective media solutions
• Oversee annual media planning, campaign strategy, and communication frameworks for key accounts
• Collaborate with planning, activation, analytics, and creative teams to ensure strategic alignment and seamless execution
• Lead strategic presentations, client reviews, and annual business planning discussions
• Mentor and manage strategy team members, ensuring high-quality strategic output and team development
• Support new business pitches and contribute to agency growth initiatives
• Identify emerging media, consumer, and industry trends to drive innovation and thought leadership
• Ensure media strategies are aligned with business KPIs, audience goals, and campaign effectiveness metrics

Eligibility Criteria

• 6.5–10 years of relevant experience in Media Strategy / Communication Planning
• Prior experience in media agencies is preferred
• Strong exposure to integrated media planning across digital and traditional channels

Required Skills

• Strong strategic and analytical thinking abilities
• Deep understanding of consumer behavior, media ecosystems, and market trends
• Expertise in integrated media strategy and communication planning
• Strong presentation and storytelling capabilities
• Excellent stakeholder and client management skills
• Experience managing teams and leading cross-functional collaboration
• Ability to manage multiple brands and large-scale campaigns simultaneously

Good to Have

• Experience handling FMCG, telecom, retail, auto, or large consumer brands
• Exposure to data-driven strategy and audience planning tools
• Experience in leading award-winning or high-impact campaigns