Senior Manager - Paid Media

Dentsu India; Navi Mumbai; On-site; INR 1,000,000 - 1,600,000; Full time

Job summary

Dentsu India is seeking a performance marketing professional to develop and manage integrated paid media campaigns across Google, Meta, LinkedIn, and other channels. You will define audience strategies, bidding approaches, and budgets to meet client objectives.

You will analyze campaign data using GA4 and Looker Studio, prepare reports, and identify optimization opportunities to drive ROAS and reduce CPA across accounts.

Qualifications

• 3–5 years of experience in digital marketing or performance marketing.
• Experience planning and optimizing paid media campaigns across platforms.

Responsibilities

• Plan, launch, monitor, and optimize paid search and paid social campaigns.
• Analyze performance metrics (ROAS, CPA, CTR) and optimize accordingly.
• Manage budgets, pacing, forecasting, and spend reconciliation.
• Conduct A/B tests for creatives, audiences, and bidding strategies.
• Understand client KPIs and provide optimization recommendations.

Skills

Performance marketing

Campaign management

Audience strategy

Budget allocation

A/B testing

Data driven insights

Growth opportunities

Tools

GA4

Looker Studio

Google Ads

Meta Ads

LinkedIn Ads

Job description

• Experience: 3–5 Years
• Location: India
• Working Hours: Starting at 10:00 AM for 8.5 hours / 12:00 PM for 8.5 hours
• Collaborate closely with the India Account Lead and Planning Manager to develop and execute performance marketing campaigns.
• Develop integrated paid media strategies aligned with client business and marketing objectives.
• Create performance marketing plans across platforms such as Google Ads, Meta, LinkedIn, and other paid media channels.
• Define audience strategies, campaign structures, bidding approaches, and budget allocation.
• Identify growth opportunities through testing, automation, and audience expansion.

Campaign Management

• Plan, launch, monitor, and optimize Paid Search and Paid Social campaigns.
• Continuously improve campaign performance metrics including ROAS, CPA, CPL, CAC, CTR, and conversion rates.
• Manage campaign budgets, pacing, forecasting, and spend reconciliation.
• Conduct A/B testing for creatives, ad copies, audiences, landing pages, and bidding strategies.

Performance Analytics

• Analyze campaign performance using GA4, platform dashboards, Looker Studio, and reporting tools.
• Prepare weekly, monthly, and quarterly performance reports with actionable insights.
• Monitor attribution, conversion tracking, pixels, tags, and event implementation.
• Recommend optimization opportunities based on data analysis and business goals.

Client Management

• Understand client KPIs and proactively recommend real-time optimization opportunities.