Media and marketing Manager

Budget Foods Kozhikode; Kozhikode district; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Budget Foods Kozhikode in Kerala is seeking a senior marketing leader with 10+ years in media and marketing to drive online and offline campaigns, social media growth, and brand communication. You will coordinate with creative and media partners, manage budgets, and track ROI across channels.

Ideal candidate has a PG/UG in Media and Mass Communication, and experience in hypermarkets or large format retail. The role offers strategic influence and cross-functional collaboration across stores and

Qualifications

• Plan and execute online and offline marketing campaigns across channels.
• Manage social media platforms with content planning, posting, engagement, and growth.
• Coordinate with creative teams for advertisements, promotional materials, videos, posters, and campaigns.
• Manage digital marketing activities, including social media advertising, Google Ads, and other digital campaigns.

Responsibilities

• Plan and coordinate store promotions, product launches, events, and seasonal campaigns.
• Develop effective brand communication and ensure consistency across marketing materials.
• Coordinate with media agencies, advertising agencies, influencers, vendors and external partners.
• Monitor market trends, competitor activities and customer preferences to identify opportunities.
• Manage the marketing budget, campaign expenses and vendor payments within approved limits.
• Track campaign performance using KPIs, engagement, reach, conversions, sales impact and ROI.
• Prepare regular marketing performance reports and management presentations.
• Ensure timely execution of marketing campaigns across stores and other channels.
• Collaborate with Buying, Operations, HR and Store teams for promotional and branding needs.
• Maintain and improve the brand image and market presence.
• Handle PR activities, media coverage, press releases and promotional communications when required.
• Ensure all marketing content follows brand guidelines and approval procedures.
• Lead and guide the media and marketing team to achieve departmental targets.

Skills

Strategic Marketing

Digital Marketing

Brand Management

Campaign Management

Media Planning

Content Management

Market Analytics

Leadership

Team Management

Negotiation

Education

PG/UG in Media and Mass Communication

Tools

Google Ads

CRM systems

Campaign Tracking Tools

Job description

Location: Pan Kerala
Qualification: PG/UG IN MEDIA AND MASS COMMUNICATION
Experience: Minimum 10 years of experience in Media and Marketing, preferably in Hypermarket, Supermarket, or Large Format Retail.

Job Summary

• Plan and execute online and offline marketing campaigns across various channels.
• Manage social media platforms, including content planning, posting, engagement, and growth.
• Coordinate with creative teams for advertisements, promotional materials, videos, posters, and campaigns.
• Manage digital marketing activities, including social media advertising, Google Ads, and other digital campaigns.
• Plan and coordinate store promotions, product launches, events, and seasonal campaigns.
• Develop effective brand communication and ensure consistency across all marketing materials.
• Coordinate with media agencies, advertising agencies, influencers, vendors, and external partners.
• Monitor market trends, competitor activities, and customer preferences to identify new opportunities.
• Manage the marketing budget, campaign expenses, and vendor payments within approved limits.
• Track campaign performance using KPIs, engagement, reach, conversions, sales impact, and ROI.
• Prepare regular marketing performance reports and management presentations.
• Ensure timely execution of marketing campaigns across stores and other business channels.
• Collaborate with Buying, Operations, HR, and Store teams for promotional and branding requirements.
• Maintain and improve the company's brand image and market presence.
• Handle PR activities, media coverage, press releases, and promotional communications when required.
• Ensure all marketing content follows company brand guidelines and approval procedures.
• Lead and guide the media and marketing team to achieve departmental targets.

Key Competencies

• Strategic Marketing Planning
• Digital & Social Media Marketing
• Brand Management
• Campaign Management
• Media Planning & Buying
• Content & Creative Management
• Market & Competitor Analysis
• Budget Management
• Vendor & Agency Management
• Communication & Negotiation Skills
• Leadership & Team Management
• Analytical & Reporting Skills
• Creativity & Innovation
• Time Management
• Customer & Market Orientation

Preferred Industry Background

• Candidates with experience in Hypermarkets, Supermarkets, Retail Chains, Department Stores, FMCG Retail, or Large Format Retail Operations will be preferred.