Marketing Technology and Customer Intelligence

Cognizant; Chennai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Cognizant Moment in Chennai, India is seeking a seasoned MarTech Platform expert to act as a platform SME, guiding consulting, solutioning and delivery advisory across marketing technology domains. You will shape data, analytics, personalization, and journey solutions, while leading workshops and platform deep dives for clients.

The role involves supporting RFPs, proposals, demos, and proofs-of-concept, and defining integration strategies across CRM, CMS, Commerce, and data platforms, while

Qualifications

• Minimum 5 years of deep expertise in a MarTech platform or solution area.
• Strong client-facing consulting and solutioning capabilities.
• Experience in marketing technology ecosystems including data, analytics, personalization.

Responsibilities

• Act as a platform SME for MarTech consulting, solutioning, and delivery advisory.
• Design and guide data, analytics, personalization, experimentation, marketing automation, and customer journey solutions.
• Lead client workshops, assessments, solution discussions, and platform deep dives.
• Support RFPs/RFIs, proposals, estimations, demos, and proofs-of-concepts.
• Define integration strategies across CRM, CMS, Commerce, and Enterprise Data Platforms.
• Mentor teams and contribute to reusable accelerators, reference architectures, and best practices.

Skills

MarTech platform expertise

Client-facing consulting

Solutioning capabilities

Tools

Adobe Experience Platform

Salesforce Data Cloud

Segment

Tealium

mParticle

Treasure Data

Adobe Journey Optimizer

Salesforce Marketing Cloud

Braze

Iterable

MoEngage

Oracle Responsys

Adobe Analytics

GA4

Customer Journey Analytics

Amplitude

Mixpanel

Heap

Adobe Target

Optimizely

Dynamic Yield

Marketo

HubSpot

Eloqua

Job description

We're Hiring: MarTech Platform

Join Cognizant Moment and help organizations transform customer experiences through cutting-edge Marketing Technology, Customer Data, Analytics, Personalization, and Journey Orchestration solutions.

What You'll Do

• Act as a platform SME for MarTech consulting, solutioning, and delivery advisory.
• Design and guide customer data, analytics, personalization, experimentation, marketing automation, and customer journey solutions.
• Lead client workshops, assessments, solution discussions, and platform deep dives.
• Support RFPs/RFIs, proposals, estimations, demos, and proof-of-concepts.
• Define integration strategies across CRM, CMS, Commerce, Service, and Enterprise Data Platforms.
• Mentor teams and contribute to reusable accelerators, reference architectures, and best practices.

Preferred Platform Expertise

Experience in one or more of the following areas:

• Customer Data Platforms: Adobe Experience Platform, Salesforce Data Cloud, Segment, Tealium, mParticle, Treasure Data
• Journey Orchestration: Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Iterable, MoEngage, Oracle Responsys
• Digital Analytics: Adobe Analytics, GA4, Customer Journey Analytics
• Product Analytics: Amplitude, Mixpanel, Heap
• Personalization & Experimentation: Adobe Target, Optimizely, Dynamic Yield
• Marketing Automation: Marketo, HubSpot, Eloqua, Salesforce Marketing Cloud

What We’re Looking For

• Experience in MarTech, Customer Data, Analytics, or Digital Marketing Platforms
• Minimum 5 years of deep expertise in a MarTech platform or solution area
• Strong understanding of identity, consent, segmentation, activation, measurement, and integrations
• Experience working with marketing, data, technology, privacy, and security stakeholders
• Strong client-facing consulting and solutioning capabilities