MarTech Expert

Dentsu; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Dentsu is seeking an experienced MarTech Expert to drive marketing technology initiatives across business units. You will translate business needs into Martech solutions and work with SFMC and Salesforce Data Cloud to optimize campaigns and data flows.

The role emphasizes stakeholder management, cross-functional collaboration, and strong analytical capabilities to improve marketing operations and ensure successful Martech implementation and adoption.

Qualifications

• Minimum 6 years of relevant experience in Martech or marketing technology.
• Strong knowledge of SFMC and Salesforce Data Cloud.
• Excellent stakeholder management and communication skills.
• Ability to work collaboratively with multiple BU teams and cross-functional stakeholders.
• Strong analytical, problem-solving, and coordination skills.

Responsibilities

• Work closely with different BU teams to understand business needs and translate them into Martech solutions.
• Demonstrate a good understanding of SFMC and Salesforce Data Cloud.
• Understand business processes and identify opportunities to improve marketing operations through technology.
• Collaborate with cross-functional stakeholders to align Martech initiatives with business objectives.
• Manage stakeholder expectations and ensure effective communication across teams.
• Support the implementation, integration, and optimization of Martech tools.
• Help drive the effective adoption and utilization of marketing technology platforms.
• Coordinate with technical and business teams to ensure smooth execution of Martech initiatives.

Skills

Martech expertise

Stakeholder management

Marketing technologies

Cross-functional collaboration

Analytics

Tools

SFMC

Salesforce Data Cloud

Job description

We are looking for an experienced Martech Expert with a strong understanding of marketing technology platforms, business processes, and stakeholder management. The candidate will work closely with different Business Unit (BU) teams to understand business requirements and support the effective use of Martech tools and solutions.

Key Responsibilities

• Work closely with different BU teams to understand business needs and translate them into Martech solutions.
• Demonstrate a good understanding of SFMC (Salesforce Marketing Cloud) and Salesforce Data Cloud.
• Understand business processes and identify opportunities to improve marketing operations through technology.
• Collaborate with cross-functional stakeholders to align Martech initiatives with business objectives.
• Manage stakeholder expectations and ensure effective communication across teams.
• Support the implementation, integration, and optimization of Martech tools.
• Help drive the effective adoption and utilization of marketing technology platforms.
• Coordinate with technical and business teams to ensure smooth execution of Martech initiatives.

Required Skills & Qualifications

• Minimum 6 years of relevant experience in Martech or marketing technology.
• Good understanding of Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud.
• Strong knowledge of Martech tools, platforms, and their business applications.
• Good understanding of business processes and marketing operations.
• Excellent stakeholder management and communication skills.
• Ability to work collaboratively with multiple BU teams and cross-functional stakeholders.
• Strong analytical, problem-solving, and coordination skills.