Martech & Customer Engagement (CRM)- Healthcare

Apollo Hospitals; Hyderabad; Hybrid; INR 1,200,000 - 2,000,000; Full time

Job summary

Apollo Hospitals in Hyderabad is looking for a Martech Manager to oversee marketing technology platforms, design lifecycle campaigns, and implement advanced audience segmentation strategies. The role demands 6-12 years of experience in Martech/CRM with a strong analytical mindset.

The ideal candidate will have expertise in campaign management and marketing automation tools like Salesforce Marketing Cloud and Adobe. If you're passionate about driving personalized customer engagement through data-driven strategies, we invite you to apply.

Qualifications

• 6-12 years of experience in Martech / CRM Marketing.
• Strong hands-on experience with marketing automation platforms.
• Expertise in campaign management, segmentation, and journey design.

Responsibilities

• Manage Martech platforms and ensure seamless integration.
• Design and execute lifecycle campaigns to drive engagement.
• Implement journey orchestration based on customer behavior.

Skills

Martech / CRM Marketing experience

Marketing automation platforms

Campaign management expertise

Analytical mindset

Tools

Salesforce Marketing Cloud

Adobe

Job description

Key Responsibilities

1. Martech Platform Ownership

• Manage platforms such as Salesforce Marketing Cloud, Adobe, or similar Martech tools
• Ensure seamless integration with CRM, website, app, and third‑party systems
• Optimize platform utilization, data flows, and campaign infrastructure

2. Campaign Strategy & Execution

• Design and execute lifecycle campaigns:
  • Lead nurturing
  • Conversion optimization
  • Engagement and retention
  • Reactivation campaigns
• Drive omnichannel campaigns across WhatsApp, RCS, SMS, Email, Push, and Web

3. Personalization & Automation

• Implement journey orchestration based on customer behavior and triggers
• Enable real‑time personalization using segmentation and dynamic content
• Build automated workflows for lifecycle engagement

4. Data & Segmentation

• Develop advanced audience segmentation strategies using CDP tools
• Improve data quality, deduplication, and identity resolution
• Leverage behavioral and transactional data for targeting

5. Performance & ROI

• Track and optimize key metrics:
  • Conversion rates
  • Campaign ROI
  • Engagement metrics
  • Retention rates
• Build dashboards and reporting frameworks for performance tracking

6. Vendor & Channel Management

• Manage communication partners and delivery channels (SMS, WhatsApp, Email, etc.)
• Optimize cost, delivery efficiency, and channel performance
• Ensure compliance with regulatory and consent requirements

Required Skills & Experience

• 612 years of experience in Martech / CRM Marketing
• Strong hands‑on experience with marketing automation platforms
• Expertise in campaign management, segmentation, and journey design
• Experience handling large‑scale customer databases and high‑volume campaigns
• Strong analytical and performance‑driven mindset

Preferred

• Experience in consumer‑facing industries (Healthcare, BFSI, Retail, etc.)
• Exposure to AI‑driven marketing and personalization tools
• Experience with web/app analytics and growth funnels