Marketing Technology and Customer Intelligence

Cognizant; Chennai Metropolitan Area; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Cognizant Moment in Chennai is seeking a MarTech Platform expert to act as a platform SME for consulting, solution design, and delivery advisory across marketing technology, customer data, analytics, personalization, and journey orchestration.

You will lead workshops, guide integration strategies across CRM, CMS, Commerce, and data platforms, and mentor teams while contributing to accelerators and reference architectures.

Qualifications

• Minimum 5 years of deep expertise in a MarTech platform or solution area.
• Strong understanding of identity, consent, segmentation, activation, measurement, and integrations.
• Experience working with marketing, data, technology, privacy, and security stakeholders.
• Strong client-facing consulting and solutioning capabilities.

Responsibilities

• Act as a platform SME for MarTech consulting, solutioning, and delivery advisory.
• Design and guide customer data, analytics, personalization, experimentation, marketing automation, and customer journey solutions.
• Lead client workshops, assessments, solution discussions, and platform deep dives.
• Support RFPs/RFIs, proposals, estimations, demos, and proof-of-concepts.
• Define integration strategies across CRM, CMS, Commerce, Service, and Enterprise Data Platforms.
• Mentor teams and contribute to reusable accelerators, reference architectures, and best practices.

Skills

MarTech Platforms

Data Analytics

Client Engagement

Solutioning

Job description

We're Hiring: MarTech Platform

Join Cognizant Moment and help organizations transform customer experiences through cutting-edge Marketing Technology, Customer Data, Analytics, Personalization, and Journey Orchestration solutions.

What You'll Do

• Act as a platform SME for MarTech consulting, solutioning, and delivery advisory.
• Design and guide customer data, analytics, personalization, experimentation, marketing automation, and customer journey solutions.
• Lead client workshops, assessments, solution discussions, and platform deep dives.
• Support RFPs/RFIs, proposals, estimations, demos, and proof-of-concepts.
• Define integration strategies across CRM, CMS, Commerce, Service, and Enterprise Data Platforms.
• Mentor teams and contribute to reusable accelerators, reference architectures, and best practices.

Preferred Platform Expertise

Experience in one or more of the following areas:

• Customer Data Platforms: Adobe Experience Platform, Salesforce Data Cloud, Segment, Tealium, mParticle, Treasure Data
• Journey Orchestration: Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Iterable, MoEngage, Oracle Responsys
• Digital Analytics: Adobe Analytics, GA4, Customer Journey Analytics
• Product Analytics: Amplitude, Mixpanel, Heap
• Personalization & Experimentation: Adobe Target, Optimizely, Dynamic Yield
• Marketing Automation: Marketo, HubSpot, Eloqua, Salesforce Marketing Cloud

What We're Looking For

Experience in MarTech, Customer Data, Analytics, or Digital Marketing Platforms
Minimum 5 years of deep expertise in a MarTech platform or solution area
Strong understanding of identity, consent, segmentation, activation, measurement, and integrations
Experience working with marketing, data, technology, privacy, and security stakeholders
Strong client-facing consulting and solutioning capabilities