Marketplace Ads Specialist

Men Co; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Men Co in Hyderabad seeks a hands-on Marketplace Ads Specialist to drive advertising performance, sales growth, and profitability across marketplace channels. You will own end-to-end advertising strategy and optimization on Amazon Ads, Myntra, and Flipkart, collaborating with product and category teams.

The role requires 3–5 years of hands-on marketplace advertising experience, strong analytical skills, and the ability to independently manage day-to-day campaigns, turning data into actionable

Qualifications

• 3–5 years in hands-on marketplace advertising, preferably in fashion/lifestyle.
• Strong Amazon Ads expertise with Myntra/Flipkart exposure.
• Deep understanding of campaign optimization and marketplace metrics.
• Advanced Excel/Google Sheets to translate data into insights.
• Ability to independently own execution and drive outcomes.

Responsibilities

• Own end-to-end marketplace advertising strategy and optimization across platforms.
• Manage campaign structures, keyword research, targeting, bidding, budgets and placement.
• Demonstrate hands-on expertise in Amazon Ads (Sponsored Products, Brands, Display, DSP).
• Drive performance across Myntra and Flipkart; Quick Commerce is a plus.
• Analyze CPC, CTR, conversion rate, ROAS, ACOS, TACoS and profitability.
• Plan and execute campaigns for launches, seasonal events and promotions.
• Monitor spend, sales contribution and organic growth for efficient budgeting.
• Build dashboards and provide actionable insights to improve sales.

Skills

Campaign optimization

Data analysis

Strategic thinking

Ownership

Advertising strategy

Tools

Amazon Ads

Myntra Ads

Flipkart Ads

Excel/Google Sheets

Job description

We are looking for a hands‑on Marketplace Ads Specialist to drive advertising performance, sales growth and profitability across our marketplace channels. The candidate should have strong execution capabilities, analytical skills and the ability to independently manage advertising strategy and day-to-day operations.

Key Responsibilities

• Own end‑to‑end marketplace advertising strategy, campaign execution and optimization across relevant platforms.
• Manage campaign structures, keyword research, targeting, bidding, budgets and placement optimization.
• Demonstrate strong hands‑on expertise in Amazon Ads, including Sponsored Products, Sponsored Brands, Sponsored Display and DSP exposure.
• Drive advertising performance across Myntra and Flipkart, with Quick Commerce experience being an advantage.
• Analyze CPC, CTR, conversion rate, ROAS, ACOS, TACoS and product‑level profitability to identify optimization opportunities.
• Plan and execute advertising strategies for new launches, seasonal events and promotional campaigns.
• Monitor advertising spend, sales contribution and organic growth to ensure efficient budget utilization.
• Build performance dashboards and provide actionable insights to improve sales and profitability.
• Collaborate with category, inventory and business teams to align advertising investments with business priorities.

Requirements

• 3–5 years of hands‑on marketplace advertising experience, preferably in fashion, apparel or lifestyle.
• Strong Amazon Ads expertise and practical exposure to Myntra Ads and Flipkart Ads.
• Strong understanding of campaign optimization, marketplace metrics and product‑level performance.
• Advanced Excel/Google Sheets skills and the ability to convert data into actionable insights.
• Ability to independently own execution, identify performance gaps and drive business outcomes.

What We Expect

A hands‑on professional who combines strong advertising execution with strategic thinking, takes ownership of performance and focuses on profitable marketplace growth.