Marketplace Ads Specialist

Womenplusindia; Delhi; On-site; INR 650,000 - 1,000,000; Full time

Job summary

Women Plus is seeking a data-driven Marketplace Ads Specialist to manage and scale paid visibility across leading fashion marketplaces from our Delhi-based office. You will deploy advertising budgets to generate incremental and profitable growth, focusing on Myntra, AJIO, and other platforms.

The role requires 1–3 years of hands-on marketplace advertising or performance marketing experience in fashion e-commerce, with strong analytical skills and advanced Excel abilities.

Qualifications

• Strong understanding of ROAS/ROI, CPC, CTR and CVR.
• Advanced Excel/Google Sheets ability.
• Strong analytical and numerical thinking.
• Ability to analyze SKU-level profitability and performance.
• Understanding of fashion marketplace dynamics is highly desirable.

Responsibilities

• Plan and manage sponsored advertising campaigns across Myntra, AJIO and other relevant marketplaces.
• Structure campaigns based on categories, styles, campaigns and business objectives.
• Allocate daily and monthly advertising budgets.
• Monitor campaign performance and optimize bids/budgets.
• Track impressions, CTR, CPC, CVR, orders, revenue, ROI/ROAS and ad contribution.
• Identify high-performing SKUs suitable for scaling.
• Identify advertising spend being wasted on low-converting products.
• Analyze organic vs. advertised product performance.
• Optimize campaigns around marketplace sale events.
• Build separate strategies for new launches, bestsellers, ageing inventory and high-margin products.
• Coordinate with Marketplace Executive and merchandising teams on inventory.
• Prepare weekly/monthly performance reports.
• Conduct competitor visibility and keyword analysis where platform capabilities allow.
• Recommend budget scaling based on SKU economics and performance.

Skills

ROAS optimization

Analytics

Excel/Sheets

SKU profitability

Fashion marketplace knowledge

Tools

Google Sheets

Excel

Job description

Department: Performance Marketing / Marketplaces
Experience: 1–3 Years
Employment Type: Full-Time
Location: Karawal Nagar, North East Delhi 110094 India
Industry Preference: Fashion / Apparel / E-Commerce

About the Role

Women Plus is looking for a numbers-driven Marketplace Ads Specialist to manage and scale paid visibility across leading fashion marketplaces.

Your objective will be simple: deploy marketplace advertising budgets where they can generate the strongest incremental and profitable growth.

Key Responsibilities

• Plan and manage sponsored advertising campaigns across Myntra, AJIO and other relevant marketplaces.
• Structure campaigns based on categories, styles, campaigns and business objectives.
• Allocate daily and monthly advertising budgets.
• Monitor campaign performance and optimize bids/budgets.
• Track Impressions, CTR, CPC, CVR, Orders, Revenue, ROI/ROAS and ad contribution.
• Identify high-performing SKUs suitable for scaling.
• Identify advertising spend being wasted on low-converting products.
• Analyze organic vs. advertised product performance.
• Optimize campaigns around marketplace sale events.
• Build separate strategies for new launches, bestsellers, ageing inventory and high-margin products.
• Coordinate with Marketplace Executive and merchandising teams on inventory.
• Prepare weekly/monthly performance reports.
• Conduct competitor visibility and keyword analysis where platform capabilities allow.
• Recommend budget scaling based on SKU economics and performance.

Skills We're Looking For

• Strong understanding of ROAS/ROI, CPC, CTR and CVR.
• Advanced Excel/Google Sheets ability.
• Strong analytical and numerical thinking.
• Ability to analyze SKU-level profitability and performance.
• Understanding of fashion marketplace dynamics is highly desirable.

Key Performance Indicators

Marketplace Ad ROAS/ROI | Revenue from Ads | CPC | CTR | CVR | Advertising Cost % | Incremental Sales | Budget Utilization | SKU-Level Advertising Profitability

Preferred Candidate

1–3 years of hands-on experience with marketplace advertising or performance marketing , preferably within fashion e-commerce.