Marketing Automation Specialist - Hybrid

Smartsheet Inc; Bengaluru; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Smartsheet Inc. is seeking a Marketing Automation Specialist to own Marketo operations, build automated campaigns, and ensure seamless data flow with Salesforce and Zoom Events.

The role requires deep Marketo expertise and Scrupulous data hygiene, with a focus on high-volume production and cross-functional collaboration. The ideal candidate will manage campaigns, nurture programs, and event workflows while aligning with demand-gen and SDR teams.

Qualifications

• 3–5 years of experience in marketing operations or marketing automation in a B2B SaaS environment.
• Deep, hands‑on Marketo expertise that includes program building, smart lists, lead scoring, tokens, API integrations, and reporting.
• Solid working knowledge of Salesforce CRM, including campaign management, lead management, and reporting.
• Experience with Zoom Events or a comparable virtual event platform.
• Familiarity with Salesloft or a comparable sales engagement tool.
• Strong understanding of B2B lead lifecycle, funnel management, and demand generation principles.
• Sharp attention to detail and a genuine commitment to clean, reliable data and email sends.
• Strong communication and collaboration skills across marketing, sales, and operations teams.

Responsibilities

• Own the day-to-day administration and production within our Marketo instance, serving as the internal subject matter expert.
• Design, build, and optimize automated nurture programs, batch email campaigns, smart campaigns, and segmentation logic.
• Manage all campaign operations including email builds, landing pages, forms, tokens, and A/B testing.
• Ensure database hygiene, deliverability best practices, and compliance with data privacy regulations (GDPR, CAN-SPAM).
• Maintain performance reports and dashboards in partnership with BI to track program effectiveness.
• Support technical setup and execution of webinars and virtual events in Zoom Events, including registration, integrations, and post-event automation.
• Ensure attendee and engagement data flows accurately into Marketo and Salesforce for follow‑up nurture and attribution tracking.
• Analyze event performance and contribute to optimization of the virtual event program.
• Act as the go‑to resource for campaign managers, demand gen, and SDRs on Marketo best practices and marketing technology questions.
• Document processes, workflows, and system configurations to ensure continuity and scalability.
• Evaluate and recommend improvements to the marketing tech stack as business needs evolve.
• Manage prioritization and input from business owners across the organization.
• Maintain SLAs and processes to ensure we produce high quality, timely work for our stakeholders within our Smartsheet program management environment.

Tools

Marketo

Salesforce

Zoom Events

Salesloft

Job description

Marketing Automation Specialist - Hybrid

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day.

We're looking for a Marketing Automation Specialist to join our Marketing Operations team. In this role, you'll be the primary owner of driving communication from our Marketo instance - building, optimizing, and maintaining the automated and batch communications that power our marketing engine. You'll also work across a broader stack including Zoom Events, Salesloft, and Salesforce to ensure seamless campaign execution and reliable data flow across systems.

This is a hands-on, high-volume production role for someone who is deeply fluent in Marketo and comfortable operating across a modern B2B marketing tech stack

This role requires the flexibility to work a swing shift (9:00 am - 6:00 pm on three days and 1:00 pm - 10:00 pm twice a week) allowing for essential real-time overlap with our US office

You Will:

Marketing Campaign Operations (Marketo)

• Own the day-to-day administration and production within our Marketo instance, serving as the internal subject matter expert
• Design, build, and optimize automated nurture programs, batch email campaigns, smart campaigns, and segmentation logic
• Manage all campaign operations including email builds, landing pages, forms, tokens, and A/B testing
• Ensure database hygiene, deliverability best practices, and compliance with data privacy regulations (GDPR, CAN-SPAM)
• Maintain performance reports and dashboards in partnership with BI to track program effectiveness.
• Support technical setup and execution of webinars and virtual events in Zoom Events, including registration, integrations, and post-event automation
• Ensure attendee and engagement data flows accurately into Marketo and Salesforce for follow‑up nurture and attribution tracking
• Analyze event performance and contribute to optimization of the virtual event program

Cross-Functional Collaboration

• Act as the go‑to resource for campaign managers, demand gen, and SDRs on Marketo best practices and marketing technology questions
• Document processes, workflows, and system configurations to ensure continuity and scalability
• Evaluate and recommend improvements to the marketing tech stack as business needs evolve

Strong Project and Stakeholder Management

• Manage prioritization and input from business owners across the organization.
• Maintain SLAs and processes to ensure we produce high quality, timely work for our stakeholders within our Smartsheet program management environment.

You Have:

• 3–5 years of experience in marketing operations or marketing automation in a B2B SaaS environment
• Deep, hands‑on Marketo expertise that includes: program building, smart lists, lead scoring, tokens, API integrations, and reporting; Marketo Certified Expert (MCE) strongly preferred
• Solid working knowledge of Salesforce CRM, including campaign management, lead management, and reporting
• Experience with Zoom Events or a comparable virtual event platform
• Familiarity with Salesloft or a comparable sales engagement tool
• Strong understanding of B2B lead lifecycle, funnel management, and demand generation principles
• Sharp attention to detail and a genuine commitment to clean, reliable data and email sends
• Strong communication and collaboration skills across marketing, sales, and operations teams

Nice to Have

• Experience with BI or reporting tools such as Tableau
• Familiarity with UTM tracking, attribution modeling, or revenue operations frameworks

Get to Know Us:

At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.

Equal Opportunity Employer:

Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.