Adobe Marketo

Tata Consultancy Services; Dadri; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Tata Consultancy Services is looking for a Marketo Developer in Dadri, Uttar Pradesh. The ideal candidate will collaborate with cross-functional teams to create and optimize multi-channel marketing campaigns using Adobe Marketo. Key responsibilities include handling Marketo reporting, managing segments, conducting A/B testing, and ensuring data quality. Strong knowledge of APIs, JavaScript, and HTML/CSS is essential. If you're passionate about marketing automation and analytics, apply now!

Qualifications

• Hands-on experience with Marketo reporting and creating actionable insights.
• Experience creating and managing segments, personalized strategies and multi-channel campaigns.
• Demonstrated ability to write code using JavaScript, & HTML/CSS.

Responsibilities

• Collaborate with cross-functional teams to design, build, test, and optimize multi-channel marketing campaigns.
• Monitor and manage segmentation and lead scoring to drive high-quality leads.
• Troubleshoot campaign/instance issues and solve complex workflow issues.

Skills

Adobe Marketo

JavaScript

HTML/CSS

APIs (SOAP/REST)

A/B testing

Data hygiene

Job description

Role & responsibilities

Role: Marketo Developers

Required skill: Adobe Marketo

Preferred candidate profile

Must have:

• Collaborate with cross-functional teams to design, build, test, and optimize multi-channel marketing campaigns using Marketo
• Hands‑on experience with Marketo reporting and creating actionable insights.
• Experience creating and managing segments, personalized strategies and multi-channel campaigns.
• Creation and mapping of transactional templates (passing JSON payloads)
• Experience working with APIs – preferably SOAP and REST based APIs
• Plan and perform A/B testing and quality control with strong attention to detail
• Analyze campaign performance and provide actionable insights to improve conversion rates, customer engagement, and overall marketing effectiveness.
• Ensure data hygiene and quality within the marketing automation platform.
• Demonstrated ability to write code using JavaScript, & HTML/CSS
• Monitor and manage segmentation and lead scoring to drive high‑quality leads through the funnel and improve user experience and engagement
• Troubleshoot campaign/instance issues and provide solutions to complex workflow issues.