Marketing Automation Administrator(Marketo)

Bazaarvoice; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Great Place to Work certification

Diversity and inclusion initiatives

Job summary

Bazaarvoice is seeking a Marketing Automation Administrator in Bengaluru, India to maintain the efficiency of marketing tools, specifically Marketo. The ideal candidate will oversee a small team, optimizing email marketing and database strategies, along with collaboration with global teams.

Successful applicants must have 8-10 years in marketing automation, experience with lead nurturing and segmentation, and be Marketo certified. The position demands strong communication skills and the ability to manage marketing campaigns effectively.

Qualifications

• 8-10 years of experience in marketing automation/operations, 2-3 years in a managerial role.
• Expertise in Marketo required.
• Strong understanding of digital marketing strategies.

Responsibilities

• Build, test, deploy email campaigns and complex automation workflows in Marketo.
• Monitor campaign performance and provide insights.
• Maintain data hygiene and ensure compliance.

Skills

Hands-on experience with email marketing

Lead nurturing

Segmentation

Lead scoring

Marketo administration

Excellent English communication

Education

Marketo certified business practitioner

Tools

Salesforce

Marketo

Job description

About Bazaarvoice

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

The problem we are trying to solve: Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

Our brand promise: closing the gap between brands and consumers.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

It’s official: Bazaarvoice is a Great Place to Work in the US, Australia, India, Lithuania, France, Germany and the UK!

Who are we looking for?

The Marketing Operations team is looking for a Marketing Automation Administrator to maintain the integrity and efficiency of our marketing tools (Marketo) in support of the larger marketing team. As part of the larger Revenue Operations team, this role is ideal for a data-driven operator with a deep admin expertise in marketing automation platforms (Marketo) and a passion for driving scalable, automated marketing programs. Will be responsible for overseeing a small team of marketing operations individuals.

As a Marketo SME, you will be working closely with the global marketing team and be responsible for optimizing email marketing, nurture flows, lead scoring, and database marketing strategy with a strong understanding of data flows into platforms such as Salesforce, Goldcast, Sendoso, 6sense and other integrations.

Key Responsibilities

Marketing Automation Execution: Build, test, deploy email campaigns, advanced nurture sequences, and complex automation workflows in Marketo.

Manage and optimize web forms, Marketo landing pages, lead segmentation.

Monitor campaign performance and deliver actionable insights to marketing and sales teams (what’s working well, less well).

Data & System Management: Own the architecture, governance, and optimization of the Marketo instance.

Maintain and improve data hygiene between Marketo and Salesforce ensuring seamless marketing-to-sales handoff.

Enforce best practices for database management, GDPR compliance, and campaign tracking.

Design, implement and manage advanced lead scoring models, and lifecycle workflows.

Administer and maintain Marketo instance, including user roles, field management, webhooks, APIs and other integrations.

Collaboration and Enablement: Own and maintain inbound ticketing system in partnership with the demand generation team to execute campaigns & system developments.

Work closely with marketing analytics and sales operations to ensure MQLs are properly routed, scored, and followed up.

Provide training and documentation for all builds and best practices.

We want to set up our marketing team with as much autonomy as possible.

Process Optimization & Leadership: Proactively audit complex and manual campaign execution workflows to simplify steps, automate decision points, and reduce the average campaign build cycle time.

Necessary Skills and Experience

8-10 proven years of experience in marketing automation/operations with 2 to 3 years in managerial experience.

Marketo certified business practitioner is required. Expertise in Marketo.

Must have hands-on experience with email marketing, lead nurturing, segmentation, lead scoring, automation workflow and Marketo administration.

Familiarity with digital marketing strategies, including SEO, SEM, social media, and email marketing.

Strong understanding of CRM platform, Salesforce.

Ensure campaigns are executed flawlessly—on time, to the right people, in the right channel—and continuously improve through reporting and feedback loops.

Ability to troubleshoot integration issues between Marketo and Salesforce.

FullCircle Insights or experience with automated funnel management tools also a plus!

Experience working with global teams and understanding regional compliance laws (GDPF, CAN‑SPAM).

Excellent English communication skills (verbal and written)

Shift Timings

2.00 PM to 11.00 PM or 2.30 PM to 11.30 PM

Equal Employment Opportunity

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.