CDP HighTouch Adobe

EY; Hyderabad, Bengaluru, Delhi; Hybrid; INR 1,200,000 - 2,400,000; Full time

Job summary

EY is seeking a Senior Data/Marketing technologist to implement Hightouch CDP environments and drive audience activation. You will design data models, collaborate with data engineers, and configure data syncs across Snowflake, Databricks, BigQuery, and Redshift.

The role requires strong SQL, API integrations, and marketing platform familiarity. You will engage with stakeholders in discovery workshops, document requirements, and produce solution designs.

Qualifications

• Bachelor's degree in CS/IT/Engineering or related field.
• 26 years of experience in MarTech/CDP/Data Engineering/Marketing Tech implementations.
• Experience working in Agile delivery environments.
• Strong SQL and data modeling skills.
• Experience with reverse ETL platforms and marketing tech integrations.

Responsibilities

• Configure and administer Hightouch CDP environments.
• Build and manage audience activation workflows.
• Create customer segments and activation use cases.
• Configure destinations and data syncs across marketing platforms.
• Support Reverse ETL implementations from cloud data warehouses.
• Collaborate with data engineering teams to understand source data.
• Build and validate customer data models for activation.
• Work with Snowflake, Databricks, BigQuery, Redshift, or similar platforms.
• Ensure data quality, governance, and compliance requirements are met.
• Troubleshoot sync and audience activation issues.
• Enable customer activation across various channels.
• Partner with marketing teams to translate business requirements into technical solutions.
• Participate in discovery workshops.
• Gather and document business and technical requirements.
• Prepare solution design documents and process flows.
• Work with clients and cross-functional teams throughout project lifecycle.

Skills

Hightouch CDP / Reverse ETL

SQL

APIs

CRM platforms familiarity

Data modeling

Data warehousing concepts

Education

Bachelor's degree in Computer Science, IT, Engineering, or related field

26 years of experience in MarTech, CDP, Data Engineering, or Marketing Tech implementations

Tools

Snowflake

Databricks

BigQuery

Redshift

Job description

Key Responsibilities

• Configure and administer Hightouch CDP environments.
• Build and manage audience activation workflows.
• Create customer segments and activation use cases.
• Configure destinations and data syncs across marketing platforms.
• Support Reverse ETL implementations from cloud data warehouses.

Hightouch Platform Implementation

• Configure and administer Hightouch CDP environments.
• Build and manage audience activation workflows.
• Create customer segments and activation use cases.
• Configure destinations and data syncs across marketing platforms.
• Support Reverse ETL implementations from cloud data warehouses.

Data Integration & Modeling

• Collaborate with data engineering teams to understand source data.
• Build and validate customer data models for activation.
• Work with Snowflake, Databricks, BigQuery, Redshift, or similar platforms.
• Ensure data quality, governance, and compliance requirements are met.
• Troubleshoot sync and audience activation issues.

Marketing Activation

• Enable customer activation across various channels.
• Support use cases including:
• Customer onboarding
• Personalization
• Cross-sell/Upsell
• Abandoned cart
• Loyalty and retention
• Customer suppression
• Partner with marketing teams to translate business requirements into technical solutions.

Stakeholder Engagement

• Participate in discovery workshops.
• Gather and document business and technical requirements.
• Prepare solution design documents and process flows.
• Work with clients and cross-functional teams throughout project lifecycle.

Required Skills

Technical Skills

• Experience with Hightouch CDP or Reverse ETL platforms.
• Strong SQL skills.
• Experience working with:
• Snowflake
• Databricks
• BigQuery
• Redshift
• Understanding of customer data models.
• Knowledge of data warehousing concepts.
• Experience with API-based integrations.
• Familiarity with CRM and marketing platforms.

Marketing Technology Knowledge

• Customer Data Platforms (CDP)
• Customer Segmentation
• Audience Activation
• Event-based Marketing
• Omnichannel Marketing Concepts
• Customer Lifecycle Management

Preferred Skills

• Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Marketo, Iterable, or similar platforms.
• Knowledge of identity resolution concepts.
• Python for data validation and automation.
• Exposure to cloud platforms (AWS, Azure, GCP).

Qualifications

• Bachelor's degree in Computer Science, IT, Engineering, or related field.
• 26 years of experience in MarTech, CDP, Data Engineering, or Marketing Technology implementations.
• Experience working in Agile delivery environments.