Digital Marketing Specialist

BIT INFOTECH; Gujarat; On-site; INR 350,000 - 550,000; Full time

Job summary

BIT INFOTECH in Vadodara is seeking a Digital Marketing Specialist to develop and execute strategies that boost brand awareness and customer engagement across digital channels. You will leverage SEO, content marketing, social media, email campaigns, and lead nurturing to drive growth and measurable results.

The role requires 2–3 years of relevant experience and a Bachelor’s or Master’s in Marketing or related field.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.
• 2–3 years of experience in content or digital marketing focused on brand promotion.

Responsibilities

• Develop and execute digital marketing strategies to enhance brand awareness and drive customer engagement across digital platforms.
• Utilize SEO, content marketing, social media, email marketing, and lead nurturing tactics to drive growth and improve engagement.

Skills

SEO content creation

Social media marketing

Lead nurturing

Email marketing

Education

Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field

Tools

HubSpot

Mailchimp

Job description

Overview

Job Title: Digital Marketing Specialist

Location: Vadodara

Job Type: Full-Time

Responsibilities

• Develop and execute digital marketing strategies to enhance brand awareness, promote brand identity, and drive customer engagement across digital platforms.
• Utilize SEO, content marketing, social media, email marketing, and lead nurturing tactics to drive business growth and improve customer engagement.

Skills

• SEO content creation and optimization
• Social media marketing and engagement
• Lead nurturing through content
• Email marketing and automation tools (HubSpot, Mailchimp)

Required Qualifications

• Education: Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.
• Experience: Minimum 2–3 years of experience in content marketing or digital marketing, with a focus on brand promotion.