Marketing Specialist

C1 Global Innovation & Capability Center; Hyderabad; On-site; INR 600,000 - 1,000,000; Full time

Job summary

C1 Global Innovation & Capability Center in Hyderabad is seeking a Marketing Automation Specialist to design, implement and sustain end-to-end campaigns across email, social, digital ads, webinars and events. The role emphasizes cross-channel coordination and precise audience targeting to drive engagement.

You will build automated workflows, perform QA checks, track campaigns with UTM codes, and develop dashboards to monitor performance and optimization opportunities.

Responsibilities

• Build, test, launch, and maintain integrated marketing campaigns across email, digital advertising, social media, webinars, events, and other channels.
• Build and maintain marketing automation workflows, sales sequences, nurture programs, and campaign audiences, including segmentation, enrollment criteria, triggers, branching logic, suppression rules, notifications, and lifecycle updates.
• Execute pre-launch quality assurance and monitor active campaigns and automations to ensure accuracy, identify issues, and coordinate timely resolution.
• Implement and maintain consistent campaign tracking across channels, including UTM-tagged links, naming conventions, source attribution, and campaign codes.
• Develop and implement testing strategies for emails, landing pages, audience segments, messaging, creative, calls to action, send times, and other campaign elements; monitor performance and share actionable findings and recommendations.
• Develop and maintain campaign reports and dashboards as needed, and analyze performance to identify trends and optimization opportunities.
• Support the company’s organic and paid social media efforts, including content scheduling, campaign coordination, tracking, and performance reporting.
• Maintain organized libraries of marketing assets, templates, presentations, campaign files, and approved collateral.
• Support virtual and in-person events, including promotion, registration, attendee communications, list management, lead processing, and post-event follow-up.
• Assist with other marketing programs and special projects based on changing business and team priorities.
• Exercise creativity, sound judgment, initiative, and a high degree of self-direction.

Job description

• Build, test, launch, and maintain integrated marketing campaigns across email, digital advertising, social media, webinars, events, and other channels.
• Build and maintain marketing automation workflows, sales sequences, nurture programs, and campaign audiences, including segmentation, enrollment criteria, triggers, branching logic, suppression rules, notifications, and lifecycle updates.
• Execute pre-launch quality assurance and monitor active campaigns and automations to ensure accuracy, identify issues, and coordinate timely resolution.
• Implement and maintain consistent campaign tracking across email, social media, digital advertising, QR codes, partner campaigns, and other channels, including UTM-tagged links, naming conventions, source attribution, and campaign codes.
• Develop and implement testing strategies for emails, landing pages, audience segments, messaging, creative, calls to action, send times, and other campaign elements; monitor performance and share actionable findings and recommendations.
• Develop and maintain campaign reports and dashboards as needed, and analyze performance to identify trends and optimization opportunities.
• Support the company’s organic and paid social media efforts, including content scheduling, campaign coordination, tracking, and performance reporting.
• Maintain organized libraries of marketing assets, templates, presentations, campaign files, and approved collateral.
• Support virtual and in-person events, including promotion, registration, attendee communications, list management, lead processing, and post-event follow-up.
• Assist with other marketing programs and special projects based on changing business and team priorities.
• Exercise creativity, sound judgment, initiative, and a high degree of self-direction.