Marketing Specialist

Independent Recruitment Consultant (freelancer); Gurugram District; On-site; INR 540,000 - 660,000; Full time

Job summary

Independent Recruitment Consultant (freelancer) in Gurugram is seeking a Marketing Specialist to drive brand awareness and generate leads. You will plan campaigns across digital and offline channels, collaborate with sales and product teams, and craft compelling collateral with strong design sensibility.

You will manage content, social media, and events, coordinating with vendors and internal teams to ensure cohesive brand messaging and effective execution in the Indian market.

Qualifications

• MBA in Marketing or equivalent required.
• 0–3 years of experience in marketing or related roles.
• MBA (Marketing) and B.Tech/B.Sc (PCM) preferred.

Responsibilities

• Plan and execute integrated marketing campaigns across digital, social, email, and events channels.
• Conduct market research and analyse industry trends to inform strategies.
• Collaborate with sales, product, and creative teams to align marketing efforts.
• Design and develop market-specific catalogues, product documentation, and presentations with strong visuals.
• Support website development and optimise user experience.
• Oversee content creation across formats to drive brand visibility and engagement.
• Manage social media accounts and publish posts across platforms.
• Plan and execute external events such as conferences, trade shows, and exhibitions.
• Coordinate internal events including office gatherings and company functions.
• Liaise with external vendors for procurement of marketing materials and collateral.

Skills

Communication

Market Research

Sales Enablement

Marketing Strategy

Business Acumen

Presentation Skills

Digital Marketing

Education

MBA (Marketing)

B.Tech / B.Sc (PCM)

Tools

Canva

Photoshop

Illustrator

After Effects / Premiere Pro

Figma

Generative AI

Mailchimp

Job description

About the Role

We are looking for a creative and data-driven Marketing Specialist to join our growing team in Gurugram. In this role, you will drive brand awareness and lead generation by planning and executing marketing campaigns across digital and offline channels. You will collaborate closely with sales and technical teams to craft compelling collateral, and bring our brand to life through strong design sensibility and strategic thinking.

Key Responsibilities

• Plan and execute integrated marketing campaigns across digital, social, email, and events channels.
• Conduct market research and analyse industry trends to inform and refine marketing strategies.
• Collaborate with cross-functional teams sales, product, and creative — to ensure aligned marketing efforts.
• Design and develop market-specific catalogues, product documentation, and presentations with a strong visual

identity.

• Support website development, improvement, and updates to enhance user experience and optimise digital

presence.

• Oversee and manage content creation across formats to drive consistent brand visibility and engagement.
• Manage social media accounts — create, schedule, and publish posts across platforms.
• Plan and execute external events such as conferences, trade shows, and exhibitions.
• Coordinate internal events including office gatherings, visits, and company functions.
• Liaise with external vendors for procurement of marketing materials and branded collateral.

Qualifications & Skills

• Communication: Strong in written and verbal communication; strong presentation skills for internal and external

audiences.

• Market Research: Ability to generate customer insights, analyse data, and translate trends into actionable

strategies.

• Sales Enablement: Experience supporting sales teams through lead nurturing, collateral creation, and crossfunctional collaboration.
• Marketing Strategy: Skilled in campaign planning, brand positioning, and performance tracking across digital

and offline channels.

• Business Acumen: Ability to understand the company, its mission, business verticals, key products/solutions

and their applications.

• Education: MBA (Marketing)+ B. Tech / B.Sc (PCM)
• Digital Tools: Proficiency in Canva, Photoshop, Illustrator, After Effects / Premiere Pro, Figma, Generative AI

tools, and Mailchimp.

• Graphic Design & Video: Hands-on experience producing polished graphics, basic video edits, and motion

graphics.

Employment Details :-

Employment Type--Regular / Full-Time

Remuneration (CTC)--Upto 6 LPA including variable

Experience--0 to 3 Years

Location--Gurugram, Haryana, India

Class X Marks – Min 80%

Class XII Marks – Min 75%

CAT – Above 90 percentiles Department