Marketing Specialist

Smart Energy Water; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

SEW.AI Marketing Analyst will own and execute global marketing programs that are innovative, creative, and impactful, giving SEW's products and brand a compelling voice to generate interest in energy and utility customers.

The role requires hands-on marketing, branding, and digital strategy across SEO and social media, with close collaboration with product, research, and sales teams to drive measurable outcomes and growth.

Qualifications

• MBA with 1-6+ years of industry experience in marketing and product marketing preferred.
• Experience in Social media, campaign marketing in B2B and B2C required.
• Experience in telecom, energy and utility sectors is a plus.

Responsibilities

• Own branding and messaging for SEW product launches.
• Lead SEO and social media campaigns to generate leads.
• Collaborate with product, research, and geo sales teams to align content.
• Develop and execute marketing programs across geographies.
• Track performance and drive data-driven improvements.

Skills

Branding

SEO

Social media

Content marketing

Campaign marketing

Education

MBA

Tools

BI Tools

Job description

SEW.AI, with its innovative and industry-leading cloud platforms, delivers the best Digital Customer Experiences (CX) and Workforce Experiences (WX), powered by AI, ML, and IoT Analytics to theglobal energy,water, and gas providers. At SEW.AI, the vision is to Engage,Empower, and Educatebillions of people to save energyand water. We partner with businesses to deliver platforms that are easy-to-use, integrate seamlessly, and help build a strong technology foundation that allows them to become future- ready.

Searching for your dream job? We are a true global company that values building meaningful relationshipsand maintaining a passionate work environment while fostering innovation and creativity. At SEW.AI,we firmly believethat each individual contributes to our success and in return, we provide opportunities fromthem to learn new skills and build a rewarding professional career.

A Couple of Pointers

• We are the fastest growingcompany with over 420+ clientsand 1550+ employees.
• Our clientele is based out in the USA, Europe,Canada, Australia, Asia Pacific, MiddleEast
• Our platforms engagemillions of globalusers, and we keep addingmillions every month.
• We have been awarded 150+ accolades to date. Our clients are continually awarded by industry analysts forimplementing our award-winning product.
• We have been featured by Forbes, Wall Street Journal, LA Times for our continuous innovation and excellence in the industry.

Who we are looking

SEW.AI Marketing Analyst will be responsible for owning and executing global marketing programsthat have a distinct edge, are innovative, creative, and impactful. We are looking for a hands- on marketer who can give our products and the SEW brand a compelling voice and generate interest in the Energy and Water Utility customers.

This talentedand self-driven individual will accelerate our efforts and be a significant part of our high- qualityculture. Technically well-versed and business savvy, we are looking for a blend of passion and hunger to deliver.

• Create a brandingof SEW current and future product launchesinternally and externally. Ensure the new product feature/versions releases create a big buzz with current and new followers.
• Work on Web Seach Engineand social media to ensureSEW Platform featureand products comes at top leveraging SEO and other related work.
• Willing to learn Product, understand user journeys analytics& BI and gain in-depthknowledge of product utilization and come at value drivers for industry and customers benefits.
• Building a massivefollowing for SEW brand on social media channels such as Twitter and LinkedIn
• Implement marketing and branding strategies for new and existingproducts across geographies.
• Closely work with product, business, research, and geo sales team to understand the platforms, clientneeds, industry trends that result in intelligent content and messaging.
• Be on top of all competitions, markettrends, and industries to compare and createinnovative and original content.
• Executing marketing campaigns, tracking results, and generating new leads leveraging social media and other channel thought leadership.
• Closely work with big tech and software partners on joint marketing efforts and maintain the existing relationships.
• Overall, a highly driven,results-oriented, creative, and nimble problem solver with a 'whatever it takes’ attitude.
• Maintains relationswith external stakeholders by creating and developing specificcustomer- relationsprograms, determining company presence at tradeshows and various user group meetings.
• Consistently brainstorming and collaborating with the team for new marketing ideas and strategies.Going the extra mile.
• Own the SEW digitalchannels – website, microsites, social media with content that sticks.

Basic Qualifications:

• MBA with 1-6+ years of industryexperience with strongproduct and corporate marketing,
• Experience in Business Analytics & BI Tools with strongquantitative skills.
• Experience in social media,Campaign Marketing in B2B and B2C experience required.
• Prior product marketing experience in software product company.
• Experience in Telecom, Energy and Utility experience is a plus.