Brand Marketing Associate

Sustainability Economics.ai

Bengaluru

On-site

INR 600,000 - 1,000,000

Full time

14 days+

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Benefits offered by this job

ESOPs

Group Medical Coverage

30 days of Leave

Gender-neutral parental leave policy

Job summary

A leading sustainability-focused organization is seeking a Brand Marketing Associate to develop and execute the brand strategy across products. Responsibilities include ensuring brand consistency and crafting compelling narratives. Candidates with 1-3 years of experience in brand marketing, strong writing skills, and a creative mindset are encouraged to apply. The role offers a full-time position with comprehensive benefits including ESOPs and medical coverage.

Qualifications

1–3 years of experience in brand marketing or communications.
Proven ability to shape brand narratives.
Creative thinker with a structured approach.

Responsibilities

Define and maintain brand architecture.
Develop messaging pillars and visual guidelines.
Ensure brand consistency across all channels.

Skills

Brand marketing

Content strategy

Strong writing skills

Storytelling skills

Analytical thinking

Job description

Sustainability Economics is a global organization targeting the markets of US, Japan, EU, UK, Canada and Singapore. As a pioneer, our focus is on the Lifecycle Management of E2E Net-Zero transitions while leveraging our automation-first approach. We offer our collaborative services at an international level and counsel our clients on transition solutions and decarbonization strategies. With our team of professionals who have extensive domain and technical knowledge, we are committed to making long-term efforts to fulfil this vision through our technical innovation, client services, expertise, and capability expansion.

Role Overview:

The Brand Marketing Associate will be responsible for developing and executing the company’s overarching brand strategy across multiple products. You’ll work closely with domain experts, and GTM teams to ensure that every product we build is supported by compelling, consistent, and high-impact brand messaging.

You’ll craft stories that cut through noise, shape public perception, and create resonance with customers, partners, and the broader target personas.

Responsibilities:

Define and maintain the brand architecture for the company and its suite of products.
Develop clear messaging pillars, tone of voice, and visual guidelines adaptable across product lines and markets.
Ensure brand consistency across all channels—digital, events, product marketing, PR, and internal communications.
Translate complex product propositions into clear, differentiated, and compelling brand narratives.
Build core messaging templates, explainer decks, and positioning frameworks for internal and external use.
Leverage a mix of channels—LinkedIn, PR, industry events, email, partnerships, and content—to build brand awareness.
Track and report on brand KPIs such as engagement, recall, and campaign performance.
Run A/B tests on messaging and creative assets to improve impact over time.

Requirements:

1–3 years of experience in brand marketing, content strategy, or communications—ideally in B2B, SaaS, energy, or sustainability sectors.
Proven ability to shape brand narratives across diverse product offerings and global markets.
Strong writing and storytelling skills; ability to synthesize technical or domain-heavy content.
Creative thinker with a structured, analytical approach to campaigns and messaging.
(Bonus) Experience in brand building during early or growth stages of a startup.

Personal Attributes:

A team player with good interpersonal skills and problem-solving abilities.
A self-motivator and a collaborative team player.
Excellent time management skills and the ability to assume leadership roles when necessary.
Agile, action oriented and a quick learner.
Out of box thinker.

Benefits at Sustainability Economics: