Marketing Platform Auto Senior Analyst

Accenture in India; Navi Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Accenture in India is seeking a Marketing Platform Auto Senior Analyst to manage CRM data health, platform integrity, and governance for marketing automation within the region. You will report to the Area Consumer Experience Manager and oversee consumer data management, data cleaning, and integrations to enable robust, compliant data foundations for personalized journeys and reliable performance reporting.

The role emphasizes data accuracy, campaign effectiveness, and cross-functional

Qualifications

• University degree, preferably in Marketing or a digital agency background.
• CRM, data management or marketing-related experience.
• Experience in consumer database management and audience segmentation.
• Experience troubleshooting data issues in CRM platforms and data integrations.

Responsibilities

• Database management and maintenance for DRBU consumer data ensuring data integrity.
• Deploy and support audience segmentation logic for marketing workflows.
• Ensure regional data handling compliance including privacy requirements.
• Troubleshoot data issues in CRM platforms and support data integrations.
• Lead data integrations from external data sources and e‑commerce into CRM/MA.
• Serve as DRBU technical platform SPOC for UAT and IDT support.
• Support platform governance and reliability in task execution.
• Collaborate with cross-functional teams on data projects and deployments.
• Plan, execute and monitor technical deployment activities.
• Maintain willingness to learn new technologies and tools.

Skills

Analytical skills

English communication

Attention to detail

Organizational skills

Team collaboration

Curiosity & learning

Accountability & reliability

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related

Tools

Microsoft Excel

Power BI

PowerPoint

Word

Job description

Skill required:

Marketing Operations - Salesforce Marketing Cloud

Designation:

Marketing Platform Auto Senior Analyst

Qualifications:

Any Graduation

Years of Experience:

5 to 8 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

What would you do?

What are the key objectives and expectations from this role? The CRM Data & Tech Executive is the technical specialist responsible for the data health, platform integrity, and governance of the CRM and marketing automation systems within an assigned region. Reporting to the the Area Consumer Experience Manager, this role is expected to manage consumer database management, execute data cleaning and maintenance, and orchestrate data integrations. The focus is on ensuring the data foundation is robust, compliant, and optimized to enable all automated consumer journeys. What is the direct impact of this role on the team or organization? This role is paramount for mitigating data-related compliance risk and guaranteeing the accuracy and quality of consumer data used for all regional marketing activities. By ensuring platform stability and accurate segmentation, the Executive directly impacts campaign deliverability, personalization effectiveness, and the reliability of performance reporting. Their technical oversight ensures the marketing automation system operates flawlessly and in full compliance with stringent data regulations.

What are we looking for?

• Experience Required?
• Experience in a CRM or data and platform management role?
• Working experience in executing and supporting consumer database management and consumer audience segmentation, setting audience rules for marketing automated workflows?
• Experience in troubleshooting data-related issues in the CRM platforms, testing and orchestrating data integrations from various external data sources & e-commerce?
• Experience in FMCG, e-commerce, or digital marketing industries is a plus?
• Working understanding of CRM platforms & their role in consumer communication.
• Exposure to Hubspot Marketing Automation and/or Salesforce MC preferred?
• Experience collaborating with cross-functional teams?
• 4+ years of experience in a CRM, data management, or marketing-related role?
• Technical / Functional / Leadership Skills Required?
• Strong analytical skills with the ability to manage, clean and interpret customer data.
• Good communicator in English, both verbal and written. Familiar with business communication.
• Strong attention to detail and accuracy in data handling.
• Organizational skills with the ability to support planning, execution & monitoring tasks.
• Proficiency in Microsoft Excel, Power Bi, PowerPoint and Word
• Curiosity and willingness to learn new technologies and tools.
• Accountability and reliability in task execution.
• Collaboration & Teamwork mindset.
• Education / Qualifications / Certifications Required?
• University degree. Preferably, a major in Marketing or digital agency background

Roles and Responsibilities:

• Database management & maintenance Lead DRBU consumer database management and maintenance, ensuring high standards for data integrity and quality are met.
• Execute and support the deployment of consumer audience segmentation logic and the setting of audience selection rules for all marketing automated workflows.
• Apply strong attention to detail and accuracy in data handling to ensure regional compliance with age verification and privacy protocols.
• Utilize strong analytical skills to troubleshoot data-related issues within the CRM platforms and support accurate interpretation of customer data.
• Platform Orchestration & Support Lead the testing and orchestration of data integrations from various external data sources & e-commerce sites into the CRM/MA platform.
• Act as the DRBU SPOC for Tech platform management & UAT, ensuring system stability and functionality, together with IDT support.
• Proactively troubleshoot data-related issues in the CRM platforms, escalating technical complexities to the Manager or IDT as needed.
• Support overall platform governance and adhere to an accountability and reliability standard in all task execution.
• Collaboration & Optimization Leverage collaboration & teamwork mindset to work effectively with cross-functional teams on data and integration projects.
• Apply organizational skills to support the planning, execution, and monitoring of technical deployment and data projects.
• Maintain curiosity and willingness to learn new technologies and tools to support platform evolution and optimization.