Marketing Operations Specialist

Haparz Pvt. Ltd.; Warangal; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

HAPARZ Pvt. Ltd. in Hyderabad is seeking a Marketing Operations Specialist to own end-to-end Marketo-based campaigns. This is a full-time role requiring hands-on expertise in marketing automation, campaign execution, and data hygiene.

The ideal candidate has 3+ years of Marketo experience (or equivalent), strong segmentation and lead-scoring skills, and comfort with SQL/Excel for data validation. Familiarity with Salesforce CRM integration and HTML email is a plus.

Qualifications

• 3+ years Marketo or equivalent marketing automation experience.
• Expertise in segmentation, lead scoring, and workflow design.
• Proficient in Excel/SQL for data validation and QA.
• Experience with campaign management and QA mindset.

Responsibilities

• Build and deploy email campaigns with segmentation, QA, and activation workflows.
• Maintain multi-step nurture/triggered campaigns and A/B tests.
• Design and launch web forms programs and content syndication.
• Validate and process MQL data uploads; ensure data quality.
• Configure and manage API-driven integrations and data exchanges.
• Audit program performance and lead flows.

Skills

Marketo

Segmentation

Lead scoring

Excel/SQL

Campaign QA

Tools

Salesforce CRM

Job description

HYDERABAD LOCATION IS AVAILABLE

NO FRESHER WILL BE PREFERRED

We are looking for Marketing Operations Specialist as a Full Time for our IT Company.

Location- Hyderabad

Experience- 6+ years

Budget- As per company standard

Notice Period- Immediate Joiner

Marketo Marketing Operations Specialist / Senior Marketing Automation Manager

Purpose

Own end-to-end marketing automation strategy and execution on Marketo platform, ensuring campaign delivery excellence, data integrity, and program optimization.

Major Responsibilities

Campaign Execution

• - Build and deploy email campaigns with proper segmentation, QA, and activation workflows
• - Maintain and expand multi-step nurture/triggered campaign frameworks
• - Execute A/B tests (variants, audience sampling, statistical significance)
• - Manage landing page + form creation, publishing, and validation

Program Setup & Activation

• - Design and launch web form programs (guides, reports, whitepapers) using templated frameworks
• - Execute content syndication (API integrations, manual uploads)
• - Own standardized event programs (regional, webinar, virtual, in-person)
• - Configure audience segmentation using smart lists, filters, and manual exclusions

Data & Operations

• - Validate, normalize, and process MQL and non-MQL data uploads
• - Maintain data quality standards and hygiene protocols
• - Document and audit program performance and lead flows

Third-Party Integrations

• - Adapt and execute email programs across third-party platforms
• - Manage API-driven syncs and manual data exchanges

Required Skills

• - 3+ years Marketo platform experience (or equivalent marketing automation)
• - Proficiency in segmentation, lead scoring, and workflow design
• - Strong Excel/SQL for data validation
• - Campaign management and QA mindset

Nice-to-Have

• - Marketo Certified Expert (MCE)
• - Experience with Salesforce/CRM integration
• - HTML email literacy
• - Event management platform experience