Marketing Automation & Operations Specialist

Information Security Media Group (ISMG); Mumbai; Vor Ort; INR 1.200.000 - 2.000.000; Vollzeit

Zusammenfassung

ISMG, a global cybersecurity media company, is seeking a hands-on Marketing Automation & Operations Specialist in Mumbai to own end-to-end email campaigns using Marketo and HubSpot. You will drive accuracy, deliverability, and impact across our growing vendor network.

In this fast-paced role you will automate workflows, manage lists, translate business objectives into campaign strategies, and produce reporting on open rates, conversions, and ROI to accelerate sales and revenue growth.

Qualifikationen

• 3+ years of hands-on experience with Marketo and/or HubSpot (certification preferred).
• End-to-end campaign execution at scale including database segmentation and automation workflows.
• Excellent communication skills with vendors, stakeholders, and cross-functional teams.
• Strong reporting and analytics, able to translate data into actionable strategies.

Aufgaben

• Build, launch, and manage email campaigns using Marketo and HubSpot.
• Automate workflows, nurture streams, and list management for large databases.
• Troubleshoot issues and maintain platform best practices for flawless delivery.
• Partner with stakeholders to translate business objectives into campaign strategies.
• Act as liaison with external vendors and internal teams (sales, operations, content).
• Ensure deliverables meet deadlines, communicate proactively, and manage dependencies.
• Design and implement reporting frameworks to measure campaign ROI and impact.
• Monitor metrics (open rates, conversions, pipeline contribution, revenue).
• Translate insights into recommendations to optimize future campaigns.

Kenntnisse

Campaign management

Vendor management

Analytics & reporting

Tools

Marketo

HubSpot

Jobbeschreibung

About Us

ISMG is a global intelligence firm and media powerhouse, leading the way in cybersecurity, enterprise IT, and digital transformation. With 10+ brands, 38 digital media properties, and over 400 premier events annually-ISMG connects a network of over 2M executives, decision-makers, and innovators with the insights and opportunities they need to stay ahead.

The Opportunity

We are seeking a hands-on and technically adept Marketing Automation & Operations Specialist to drive the execution, efficiency, and impact of our digital outreach to existing and potential vendors. This role is pivotal in restoring structure and consistency to our marketing engine by managing end-to-end email campaign delivery, vendor relationships, and performance reporting.

With a balanced mix of platform expertise, campaign ownership, and stakeholder management, you will ensure seamless execution of targeted email marketing campaigns that directly support sales performance, revenue growth, and customer engagement. This position is ideal for someone who thrives in a fast-paced, high-impact environment and is motivated by the opportunity to both execute and innovate.

What You'll Do

• Build, launch, and manage email marketing campaigns using Marketo and HubSpot.
• Automate workflows, nurture streams, and list management for large-scale databases.
• Troubleshoot issues and maintain platform best practices to ensure flawless campaign delivery.
• Partner with stakeholders to translate business objectives into campaign strategies.
• Act as the primary liaison with external vendors and internal teams (sales, operations, content).
• Ensure deliverables are met on time, communicate proactively, and manage dependencies across functions.
• Design and implement reporting frameworks to measure campaign effectiveness and ROI.
• Monitor performance metrics (open rates, conversion rates, pipeline contribution, revenue impact).
• Translate insights into actionable recommendations to optimize future campaigns.

What You Bring to the Table

Required

• 3+ years of hands-on experience with Marketo and/or HubSpot (certification preferred).
• Proven track record in end-to-end campaign execution at scale, including database segmentation and automation workflows.
• Excellent communication skills with demonstrated ability to manage vendors, stakeholders, and cross-functional teams.
• Strong reporting and analytics skills; ability to translate data into actionable strategies.

Preferred

• Experience in B2B media, marketing events, or technology-driven organizations.
• Demonstrated ability to manage large volumes of data and campaigns simultaneously.
• Familiarity with Salesforce integrations, field mapping, and marketing-to-sales alignment.
• Proficiency in HTML/CSS for email customization and troubleshooting.

Why ISMG?

• Own end-to-end campaigns with visibility and accountability for impact.
• Be empowered to ideate, innovate, and improve processes instead of just executing pre-set tasks.
• Work in a culture that values continuous learning, cross-functional collaboration, and individual contributions.
• Directly impact ISMG's growth goals by fueling the efficiency and scalability of our marketing-to-sales pipeline.

Located in our Mumbai, IN office (on-site Mon-Fri)

Exact compensation varied based on skills and experience level.