Campaign Management Specialist/Associate Manager

Sigma Allied Services; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Sigma Allied Services is seeking a Campaign Management Specialist in India to lead the Email Campaign Team, ensuring timely, high-quality delivery of campaigns in the pharma sector. The role requires strong MOS skills, SFMC experience, and proven project and client management abilities.

You will manage cross-functional collaboration, oversee end-to-end email processes, and drive process improvements while maintaining strict quality standards and timelines.

Qualifications

• Minimum 5 years of email marketing experience.
• Experience with MOS products (Word, PowerPoint, Excel, Outlook).
• Strong analytical skills in marketing.
• Impeccable time management and communication skills.
• Project and client management experience.
• Ability to understand customer needs and engage during projects.
• SFMC experience with 4+ years.
• Knowledge of email marketing best practices.

Responsibilities

• Manage the Email Campaign Team and ensure deliverables meet quality standards and timelines.
• Forecast for future campaigns and optimize team utilization.
• Handle Email Marketing requests via email, phone, Teams, Workfront.
• Coordinate with Onshore and Offshore teams to delegate campaigns and tasks.
• Oversee end-to-end email campaign process for Pharma industry.
• QA campaigns to ensure 100% accuracy.
• Deploy emails, generate distribution lists, coordinate with project managers.
• Document progress, issues and agreements; track in the prescribed tool.
• Work in rotational shifts if required.

Skills

Email Marketing

MOS Suite

SFMC

Team Leadership

Client Management

Data Analysis

Time Management

Communication Skills

Project Management

MS Office

Education

Bachelor's degree

Tools

MS Office suite

SFMC

Workfront

Excel

PowerPoint

Job description

Job Summary

Designation: Campaign Management Specialist

Skill required: Marketing Operations - Campaign Management

Qualifications: BSc

Years of Experience: 7 to 11 years

What would you do

• Individual will be responsible to manage the Email Campaign Team
• Individual will be responsible to ensure all deliverables for the team are completed with specified quality standards and deployed within timelines
• Manage team utilization and Forecast for future campaigns
• Individual will be responsible to manage Email Marketing requests received via email/phone/ Teams/ Workfront
• Manage the communications with the Onshore team and delegate campaigns and tasks with the Offshore team
• Manage end-to-end email campaign process for Pharma industry
• QA the campaign to ensure 100% accuracy
• Individual is needed to complete tasks (deploy emails, Generate Distribution list, manage calls with the project managers) on time and error-free.
• Ensure progress, issues and agreements are properly documented and acted upon.
• Follow transactions/issues tracking mechanism and capture all the details required on the tracking tool

What are we looking for

• Candidate should be a graduate
• Minimum 5 years of Email Marketing Experience.
• Minimum 5 years of experience of working on MOS products: particularly Word, PowerPoint, Excel Outlook.
• Strong analytical knowledge in the marketing space.
• Impeccable time management and communication skills
• Project and Client (Brand team) management experience is a must.
• Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management.
• MOS Experience working on Team reports, Excel, Word and PPT
• Strong verbal and written communication skills
• Strong listening skills
• Excellent customer service skills and experience in customer facing role.
• Able to work in a highly dynamic environment and able to multi-task.
• Working knowledge of how a Database works which can be leveraged for Email Marketing Programmes is a must.
• Minimum 4 years working knowledge of SFMC
• Intimate knowledge of Email Marketing Best Practices and trends

Roles and Responsibilities

• In this role you are required to do analysis and solving of moderately complex problems
• May create new solutions, leveraging and, where needed, adapting existing methods and procedures
• The person would require understanding of the strategic direction set by senior management as it relates to team goals
• Primary upward interaction is with direct supervisor
• May interact with peers and/or management levels at a client and/or within Accenture
• Guidance would be provided when determining methods and procedures on new assignments
• Decisions made by you will often impact the team in which they reside
• Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture
• Please note that this role may require you to work in rotational shifts