Marketing Manager

Lodha; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Lodha Group is seeking a Marketing Manager - Retail to lead brand and marketing strategy across Mumbai & Pune assets, driving revenue growth and strengthening brand equity.

The role focuses on retail productivity, consumer insights, and campaigns that boost footfall and consumption, while collaborating across Leasing, Operations and external partners.

Qualifications

• 8–10 years of experience in retail marketing or mall marketing.
• Strong understanding of retail business drivers and consumer strategy.
• Ability to connect consumer insight with retail strategy and execution.

Responsibilities

• Develop deep understanding of catchment, consumer profile, shopping behaviour, competitive landscape and retail dynamics of each asset.
• Identify opportunities to improve retail productivity, trading density and destination preference through consumer-led strategies.
• Use customer, category, sales and footfall insights to identify changing consumption patterns and emerging opportunities.
• Bring together consumer insight, retail trends and business priorities to shape relevant strategies for individual assets.
• Work with relevant stakeholders to understand the key drivers of trading performance across malls and high-street assets.
• Identify opportunities to improve customer frequency, conversion, dwell time and spend.
• Use retail performance and customer data to identify areas of opportunity and recommend appropriate interventions.
• Partner with Leasing & Operations to ensure marketing and consumer strategies support the broader retail proposition.
• Develop and shape the annual retail and consumption calendar across the portfolio.
• Build strategies around key retail periods including festive seasons, EOSS, holidays and weekends.
• Identify the right role for campaigns, experiences, partnerships, promotions and brand participation in driving consumer engagement and incremental consumption.
• Stay closely attuned to evolving retail, fashion, lifestyle, entertainment and consumer trends.

Skills

Retail marketing

Brand marketing

Consumer insights

Analytics

Stakeholder management

Job description

Role: Marketing Manager - Retail

Location: Mumbai

Job Profile:

Lodha Group is building one of Indias most diversified B2B/annuity portfolios across High-Street Retail, Offices, Malls, Industrial & Warehousing, and Data Centers. This role is accountable for driving the brand and marketing strategy across the retail portfolio for Mumbai & Pune, enabling revenue growth, enhancing market positioning, and strengthening long- term brand equity.

The role is responsible for building the Lodha brand on the back of strengthening the performance of the Mall and High Street portfolio through a strong understanding of consumers, retail trends and destination dynamics. The individual will focus on identifying opportunities to improving brand experience, business success - measured as trading density/consumption, and driving the growth of the nascent vertical within Lodha.

The role requires a brand focused marketer who can connect consumer insight, retail strategy and his commercial acumen, while working closely with internal stakeholders, retail brands and external partners.

Key Responsibilities:

Retail & Consumer Strategy

• Develop a deep understanding of the catchment, consumer profile, shopping behaviour, competitive landscape and retail dynamics of each asset.
• Identify opportunities to improve retail productivity, trading density and destination preference through consumer-led strategies.
• Use customer, category, sales and footfall insights to identify changing consumption patterns and emerging opportunities.
• Bring together consumer insight, retail trends and business priorities to shape relevant strategies for individual assets.

Trading Density & Retail Productivity

• Work with relevant stakeholders to understand the key drivers of trading performance across malls and high-street assets.
• Identify opportunities to improve customer frequency, conversion, dwell time and spend.
• Use retail performance and customer data to identify areas of opportunity and recommend appropriate interventions.
• Partner with Leasing & Operations to ensure marketing and consumer strategies support the broader retail proposition.

Seasonal & Consumption Planning

• Develop and shape the annual retail and consumption calendar across the portfolio.
• Build strategies around key retail periods including festive seasons, EOSS, holidays, weekends and other relevant consumption occasions.
• Identify the right role for campaigns, experiences, partnerships, promotions and brand participation in driving consumer engagement and incremental consumption.
• Stay closely attuned to evolving retail, fashion, lifestyle, entertainment and consumer trends. Identify opportunities to build destination relevance, strengthen consumer preference and improve customer frequency and spend.

Customer Experience & Insights

• Use NPS, CSAT, customer feedback and other consumer insights to understand the overall customer experience across the assets.
• Identify key opportunities to improve customer satisfaction, engagement and destination preference in partnership with Operations and other stakeholders.
• Ensure retail and marketing interventions contribute to a stronger and more relevant customer experience.

Ideal Candidate

• The ideal candidate will have 810 years of experience in retail marketing, mall marketing, retail strategy, consumer marketing or a related shopping-centre environment. The person should have a strong understanding of retail business drivers and demonstrated experience in using consumer and marketing interventions to drive footfall, consumption and retail productivity.
• They should be a strong marketeer with an understanding of retail consumption cycles and have meaningful exposure to brand marketing and consumer strategy. Strong analytical ability is important.
• The role requires someone who is brand oriented, consumer- centric and comfortable working across Leasing, Operations, Asset Management, Retail Brands and agency partners. The individual should be able to think strategically, identify opportunities independently and translate them into practical initiatives.

Core Experience & Competencies

• Retail / mall / high-street marketing experience with a strong understanding of the retail ecosystem.
• Good exposure to brand marketing, consumer insights and campaign strategy.
• Commercial and analytical mindset with an ability to interpret retail and customer data.
• Understanding of NPS, CSAT and customer experience metrics.
• Strong stakeholder management and cross-functional collaboration.
• Ability to balance strategic thinking with hands‑on execution.