Marketing Manager- Real Estate

NVT Quality Lifestyle; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

NVT Quality Lifestyle is seeking a Marketing Manager to drive end-to-end marketing for new residential projects, focusing on GTM strategy, experiential and event marketing. You will craft a differentiated positioning and execute a comprehensive CP and engagement calendar across projects.

You will own the marketing plan, manage budgets, collaborate with sales and CRM, and measure ROI with MIS and performance reports, delivering visible results and strong brand presence across digital and

Qualifications

• MBA in Marketing / related discipline with 5-7 years of experience in Real Estate Marketing, preferably residential.
• Strong hands-on experience in GTM Strategy, Project Marketing and Brand Positioning.
• Proven expertise in Experiential & Event Marketing, particularly CP-focused and Customer Events.
• Strong ability to develop and manage an annual CP & Customer Engagement Calendar.
• Strong understanding of marketing ROI, MIS, budgets and performance reporting.
• Excellent stakeholder, agency and cross-functional management skills.
• Strong strategic thinking with a high degree of execution ownership.

Responsibilities

• Lead end-to-end GTM strategy for new projects, aligned with positioning, audience, sales objectives and launch timelines.
• Drive competition landscaping, USP finalisation and brand positioning to differentiate propositions.
• Develop the overall project marketing strategy and plan across launch, sustained marketing and demand-generation phases.
• Own marketing budgets and ensure effective planning, allocation and execution.
• Own and drive the annual CP and Customer Event Calendar across projects.
• Conceptualise and execute high-impact CP events, customer events and experiential initiatives.
• Standardise and enhance the NVT Site Experience across projects.
• Drive the Experience Centre at the Marketing Office for a compelling project experience.
• Translate GTM strategy into integrated brand communication across touchpoints.
• Collaborate with Sales, Pre-Sales and CRM to strengthen customer journey and conversion.

Skills

GTM Strategy

Project Marketing

Brand Positioning

Experiential & Event Marketing

CP Engagement Calendar

ROI & MIS

Stakeholder Management

Education

MBA in Marketing / related discipline

Job description

NVT Quality Lifestyle is looking for a Marketing Manager to drive end-to-end marketing for new residential projects, with a strong focus on Go-to-Market (GTM) Strategy and Experiential, Event Marketing. The role will be responsible for taking projects to market with a differentiated positioning and executing a strong CP and Customer Engagement Calendar to drive visibility, engagement and business outcomes.

KEY RESPONSIBILITIES:

GTM Strategy & Project Marketing

• Lead the end-to-end GTM strategy for new projects, aligned with project positioning, target audience, sales objectives and launch timelines.
• Drive competition landscaping, USP finalisation and brand positioning to establish a differentiated market proposition.
• Develop the overall project marketing strategy and plan, covering launch, sustained marketing and demand-generation phases.
• Own marketing budgets and ensure effective planning, allocation and execution.

Experiential & Event Marketing - CP & Customer

• Own and drive the annual CP and Customer Event Calendar across projects.
• Conceptualise and execute high-impact CP events, customer events, engagement programmes, project launches and experiential initiatives.
• Develop differentiated experiences that strengthen CP relationships, customer engagement, project visibility and brand affinity.
• Plan and execute regular CP engagement programmes to support sales and channel relationships.
• Standardise and continuously enhance the NVT Site Experience across projects.
• Drive the Experience Centre at the Marketing Office, ensuring a compelling and consistent project experience.

Brand Communication & Engagement

• Translate the GTM strategy and project positioning into integrated brand communication and content across relevant touchpoints.
• Ensure consistency with NVT Corporate Brand Guidelines across all project marketing and communication.
• Drive project visibility and engagement across digital, physical, on-ground and relevant B2C/B2B platforms.

Sales, Pre-Sales & CRM Support

• Conduct regular Pre-Sales audits to ensure marketing readiness, communication consistency and adherence to defined standards.
• Work closely with Sales, Pre-Sales and CRM teams to strengthen the customer journey and support conversion.
• Identify gaps in the marketing-to-sales funnel and recommend corrective actions.

Marketing Performance, MIS & ROI

• Track marketing spends, campaign performance, lead generation and ROI against approved plans.
• Benchmark marketing performance against industry ROI benchmarks and continuously identify opportunities to improve efficiency.
• Prepare regular MIS, marketing performance and ROI reports for the Marketing Head and management.

Stakeholder & Agency Management

• Collaborate closely with Sales, Pre-Sales, CRM, Project teams and Leadership to ensure seamless GTM and marketing execution.
• Manage creative, digital, media, event and experiential agencies/vendors to deliver quality outputs within timelines and budgets.

KEY SKILLS & EXPERIENCE:

• MBA in Marketing / related discipline with 5- 7 years of experience in Real Estate Marketing, preferably residential.
• Strong hands-on experience in GTM Strategy, Project Marketing and Brand Positioning.
• Proven expertise in Experiential & Event Marketing, particularly CP-focused and Customer Events.
• Strong ability to develop and manage an annual CP & Customer Engagement Calendar.
• Strong understanding of marketing ROI, MIS, budgets and performance reporting.
• Excellent stakeholder, agency and cross-functional management skills.
• Strong strategic thinking with a high degree of execution ownership.

SUCCESS IN THE ROLE

Success will be measured by the ability to develop and execute effective GTM strategies, create differentiated project launches, build strong CP and customer engagement through a robust event calendar, deliver premium project experiences, and achieve marketing ROI at or above industry benchmarks.