Marketing Manager (Railway Door)

Saini Electrical; Thane; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

BODE SAINI India Pvt Ltd is seeking a Marketing Manager to drive marketing strategy for the Automatic Door System vertical in railway and metro projects. You will identify business opportunities, support tendering efforts, and collaborate with sales and technical teams to grow the business.

Ideal candidates have 8–12 years in B2B/project marketing with experience in tenders, government projects, and a strong ability to coordinate with multiple stakeholders across Railways, Metro and EPC

Qualifications

• Bachelor degree in engineering and MBA with marketing focus.
• Experience in B2B and project-based marketing.
• Exposure to tendering and government/EPC projects preferred.

Responsibilities

• Develop and execute marketing strategies for the Automatic Door System vertical.
• Identify and generate leads in railway, metro, private customers and infrastructure sectors.
• Conduct market research, competitor analysis, and industry trend tracking.
• Support business development and sales teams in tendering and bid submissions.
• Build strong relationships with key stakeholders (Railways, Metro Corporations, Consultants, OEMs, EPC contractors).
• Plan and execute branding initiatives, exhibitions, and industry events.
• Prepare marketing collaterals (brochures, presentations, case studies, technical documents).
• Coordinate with design and technical teams to align product positioning with market needs.
• Manage digital presence including website content, LinkedIn, and online campaigns.
• Track and analyze marketing performance metrics and ROI.
• Support pricing strategy and value proposition development.
• Ensure alignment of marketing activities with business goals.

Skills

B2B marketing

Railway/Metro projects

Tender support

Stakeholder management

Digital marketing

Education

Bachelor's degree in Engineering

MBA in Marketing/Strategy

Tools

MS Office

CRM tools

Job description

Role Summary

The Marketing Manager will be responsible for driving marketing strategy, brand positioning, and lead generation for the Automatic Door System business in railway and metro projects. The role focuses on identifying business opportunities, supporting tendering efforts, strengthening market presence, and working closely with sales and technical teams to achieve growth objectives.

Education

Bachelor Degree in Engineering (Mechanical / Electrical / Electronics)
MBA in Marketing / Strategy (added advantage)

Experience

8-12 years of experience in marketing/business development
Experience in B2B / project-based marketing is essential
Exposure to tendering, government business, or EPC projects preferred
Exposure to liasioning upto CME, CDE, CE, PCMM, PCEE, GM level

Duties/Responsibilities

• Develop and execute marketing strategies for the Automatic Door System vertical
• Identify and generate leads in railway, metro, private customers and infrastructure sectors
• Conduct market research, competitor analysis, and industry trend tracking
• Support business development and sales teams in tendering and bid submissions
• Build strong relationships with key stakeholders (Railways, Metro Corporations, Consultants, OEMs, EPC contractors)
• Plan and execute branding initiatives, exhibitions, and industry events
• Prepare marketing collaterals (brochures, presentations, case studies, technical documents)
• Coordinate with design and technical teams to align product positioning with market needs
• Manage digital presence including website content, LinkedIn, and online campaigns
• Track and analyze marketing performance metrics and ROI
• Support pricing strategy and value proposition development
• Ensure alignment of marketing activities with business goals

Skills to have

• Strong knowledge of B2B marketing and industrial/project sales cycles
• Understanding of railway/metro projects and procurement processes
• Experience in tendering and bid support
• Excellent communication, presentation, and interpersonal skills
• Strong analytical and market research skills
• Proficiency in MS Office and CRM tools
• Ability to create technical and commercial marketing content
• Liasioning upto CME, CDE, CE, PCMM, PCEE, GM level

Competencies Required

• Market Insight & Analysis : Ability to understand industry trends and customer needs
• Strategic Thinking : Develops effective marketing plans aligned with business goals
• Communication & Influence : Strong presentation and stakeholder engagement skills
• Collaboration : Works closely with sales, design, and project teams
• Result Orientation : Focus on lead generation and conversion support
• Customer Orientation : Builds strong relationships with clients and partners
• Creativity & Innovation : Develops impactful marketing campaigns and positioning
• Execution Excellence : Ensures timely delivery of marketing initiatives

BODE SAINI India Pvt Ltd

www.sainielectricals.com