Marketing Manager - Pune

Atlas Copco Group; Pune District; On-site; INR 1,500,000 - 2,300,000; Full time

Benefits offered by this job

On-site in Pune

Career growth opportunities

Network of diverse professionals

Job summary

Atlas Copco Group is seeking a Marketing Manager in Pune to drive growth through strategic product and marketing initiatives. The role involves managing product lifecycle, pricing, and market analysis, while collaborating with regional sales and marketing teams to expand market presence.

The candidate will conduct competitive analyses, plan promotions, and lead market intelligence efforts to improve market share and hit rates. On-site in Pune, with opportunities for career growth.

Qualifications

• Bachelor’s degree in Engineering or related field (MBA preferred).
• Proven experience in sales, business development, product management, or related role.

Responsibilities

• Manage entire product lifecycle from ideation to discontinuation and pricing strategies.
• Conduct market analysis and map potential markets by geography and customer segments.
• Lead product trainings and ensure sales teams are equipped with product knowledge.
• Collaborate with PMMs and product teams for new product development and market entry.
• Analyze market share by geography and segment; perform Lost Order analysis to inform actions.

Skills

Strategic thinking

Analytical abilities

Cross-functional collaboration

CRM software

Education

Bachelor’s degree in Engineering or related field

MBA preferred

Tools

BI tools

CRM software

Job description

Job Summary: The Marketing Manager will be responsible for driving growth and expanding market presence through strategic product and marketing initiatives. This role involves managing the product lifecycle, conducting market analysis, and collaborating with various teams to introduce new products and enhance market penetration.

Key Responsibilities:

• Product Related:
• Product Lifecycle Management & Pricing:
  • Oversee the entire product lifecycle from ideation to discontinuation.
  • Develop and implement pricing strategies to maximize profitability and market share.
• Product Trainings:
  • Conduct comprehensive product training sessions highlighting unique selling propositions (USPs), competitive advantages, and customer value.
  • Ensure the sales team is well-equipped with product knowledge to effectively communicate benefits to customers
• Perform detailed competition analysis to identify product gaps and market opportunities.
• Estimate market size and potential for new and existing products.
• New Product Introduction:
  • Collaborate with Divisional Product Marketing Managers (PMMs) and product teams to identify opportunities for new product development.
  • Manage the process from ideation to launch and provide field follow-up to ensure successful market entry.
• Competence Development:
  • Continous assessment for Product and Application knowledge for Direct and Indirect Team
  • Conduct Product and application training for Direct and Indirect Team and improve the competence development with clear measurable target improvement in hit-rate.

2. Marketing Related:

• Market Mapping:
  • Map potential markets with respect to geography, competition, and customer segments.
  • Identify and prioritize high-potential areas for business expansion.
• Work closely with regional sales teams to identify gaps in market presence, product offerings, and analyse lost orders.
• Develop strategies to address these gaps and improve sales performance.
• Identify OEMs and working Regional Sale team to develop and maintain.
• Marketing Communication & Promotion:
  • Collaborate with the marketing communication team to plan and execute promotional activities, primarily through digital media but also via traditional channels.
  • Aim to position the brand among the top two in the market by bridging gaps in presence and product offerings.
• Lead Management and Dealer Management Processes:
  • Ensure Lead Generation from Marketing Efforts in collaboration with Sales, Marketing Communication to have sufficient pipeline for achieving Sales targets
  • Ensure Marketing Qualification of leads and assigning to Dealer or Sales team through CRM system and are closed and provide feedback to Marketing Communication.
• Conduct marketing intelligence to identify gaps in market share by geography and segment.
• Analyse sales data to provide insights for inventory planning, sales promotions, and pricing strategies.
• Conduct Lost Order Analysis and prepare action plan to improve hit rate, bring ideas for Product Development, Reach

To succeed, you will need

Qualifications:

• Bachelor’s degree in Engineering, or a related field. MBA preferred.
• Proven experience in Sales,business development, product management, or a related role.
• Strong analytical skills and ability to interpret market data.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing and promotional strategies.

Skills:

• Strategic thinking and problem-solving abilities.
• Ability to work collaboratively across teams.
• Proficiency in using business intelligence tools and CRM software.
• Analytical ability to translate business insights from data

In return, we offer you

• Opportunities to complete your Mission and grow
• Network of diverse professionals to learn and grow.
• Opportunities for future Career Development and Growth

On-Site
This role requires you to work on-site at our office in Pune, India (IN). You will be part of a dynamic team and enjoy the benefits of face-to-face collaboration.

Behind every innovative solution, there are people working together to transform the future. With careers sparked by initiative and lifelong learning, we are uniting curious minds, and you could be one of them.

Chicago Pneumatic offers power tools, air compressors, generators, light towers and hydraulic equipment. Founded in 1901, this brand has a rich history of products with lasting customer value, engineered for performance. Purchasing Chicago Pneumatic’s solutions means buying into a legacy of durability, trust and operator comfort. Combined with global reach, this brand also ensures local support for customers. The people at Chicago Pneumatic are passionate about delivering high-performing technology, solving customer problems and keeping businesses running smoothly. Chicago Pneumatic is a brand within Atlas Copco Group.

Posting End Date: 10/9/26