Marketing Manager

Kefa Technology Solutions; Chennai District; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Kefa Technology Solutions in Chennai is seeking a Marketing Manager to lead strategic marketing initiatives for a German-based pumps company. You will develop campaigns to strengthen brand presence, generate qualified opportunities, and support revenue growth across industrial segments.

The role requires expertise in digital marketing, events, market research, and lead generation, plus collaboration with Sales, Engineering, Product, and Global Marketing teams to position products effectively.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field; MBA preferred.
• 58 years of experience in B2B industrial marketing.
• Experience in digital marketing, exhibitions, lead generation, and brand management.

Responsibilities

• Develop and implement annual marketing plans aligned with business objectives and growth targets.
• Design and execute lead generation campaigns through digital platforms, industry portals, exhibitions, webinars, email marketing, and networking events.
• Maintain and strengthen brand image across all customer touchpoints; develop materials, brochures, case studies, newsletters, presentations, and technical content.
• Manage company website content, SEO initiatives, social media channels, email marketing campaigns, and online advertising; optimize campaigns for engagement and conversions.
• Plan and coordinate participation in trade fairs, exhibitions, technical seminars, customer events, and webinars; ensure post-event lead follow-up.
• Conduct market analysis, competitor benchmarking, customer surveys, and industry research; provide actionable insights for product positioning.
• Track campaign performance, lead conversion metrics, website analytics, and ROI; maintain CRM records and generate reports.
• Collaborate with Sales, Application Engineering, Product Management, HR, and Global Marketing to align activities and support launches.

Skills

Marketing strategy

Lead generation

Brand management

Digital marketing

Event management

Market research

CRM & analytics

Collaboration

Communication

Leadership

Education

Bachelor's degree in Marketing, Business Administration or related

MBA in Marketing (preferred)

Tools

CRM systems

Marketing automation

Google Analytics

MS Office (PowerPoint, Excel)

Job description

We are looking for a Marketing Manager (Chennai) for a German based Pumps company

The Marketing Manager is responsible for developing and executing strategic marketing initiatives to strengthen the brand, generate qualified business opportunities, and support revenue growth across target industries. The role requires a strong understanding of industrial products and applications, digital marketing, event management, market research, and lead generation. The Marketing Manager will work closely with Sales, Application Engineering, Product Management, and Global Marketing teams to enhance market presence and customer engagement.

Responsibilities

• Marketing Strategy & Planning Develop and implementannual marketing plans aligned with business objectives and growth targets. Identify market opportunities, industry trends, and customer needs to drive business expansion.
• Lead Generation & Demand Creation Designand execute lead generation campaigns through digital platforms, industry portals, exhibitions, webinars, email marketing, and networking events. Ensure a continuous flow of qualified leads to the sales team.
• Brand Management & Communication Maintainand strengthen brand image across all customer touchpoints. Develop marketing materials, brochures, case studies, newsletters, presentations, and technical content.
• Digital Marketing Manage company website content, SEO initiatives, social media channels, email marketing campaigns, and online advertising. Monitor digital performance metrics and optimize campaigns for better engagement and conversions.
• Event & Exhibition Management Planand coordinate participation in trade fairs, exhibitions, technical seminars, customer events, and webinars. Ensure effective pre-event promotion and post-event lead follow-up.
• Market Research & Competitive IntelligenceConduct market analysis, competitor benchmarking, customer surveys, and industry research. Provide actionable insights to support strategic business decisions and product positioning.
• CRM & Marketing Analytics Trackcampaign performance, lead conversion metrics, website analytics, and marketing ROI. Maintain accurate records in CRM systems and generate periodic management reports.
• Collaboration Work closely with Sales, Application Engineering, Product Management, HR, and Global Marketing teams to align marketing activities with business priorities. Support product launches and strategic growth initiatives.

Education

Bachelor's Degree in Engineering, Business Administration, Marketing, Communications, or a related discipline. MBA in Marketing is preferred.

Experience

58 years of experience in B2B industrial marketing, manufacturing, engineering products, process equipment, pumps, machinery, or related sectors. Experience in digital marketing, exhibitions, lead generation, and brand management is essential.

Technical Competencies

• Strong understanding of industrial products, manufacturing processes, and customer applications.
• Knowledge of digital marketing tools, SEO, Google Analytics, and social media platforms.
• Experience with CRM systems and marketing automation tools.
• Proficiency in Microsoft Office, PowerPoint, Excel, and reporting tools.
• Ability to analyze market data and convert insights into business opportunities.
• Strong project management and campaign execution skills. General Competencies
• Excellent communication and presentation skills.
• Strong leadership and stakeholder management abilities.
• Creative thinking with a customer-centric approach.
• Strategic planning and analytical mindset.
• Ability to manage multiple projects and deadlines.
• Team player with strong collaboration skills.

Languages English, Hindi (additional regional languages will be an advantage).