Marketing Manager (Partner Marketing)

Prismforce; Bengaluru; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Prismforce is seeking an experienced Partner Marketing Manager to build, manage, and scale strategic partnerships that drive brand awareness, demand generation, and business growth. You will work with technology partners, consulting firms, and ecosystem stakeholders to execute joint go-to-market initiatives and generate qualified opportunities.

Ideal candidates have 8–12 years in partner marketing, strong cross-functional collaboration, and a proven track record in ABM, GTM, and partner-led

Qualifications

• 8–12 years of experience in Partner Marketing, Alliance Management, or channel partnerships.
• Experience with enterprise technology, SaaS, or consulting partners.
• Strong understanding of ABM, demand generation, and GTM strategies.

Responsibilities

• Develop and execute Prismforce’s partner marketing strategy to support revenue and growth objectives.
• Identify, establish, and manage strategic partnerships with technology providers, consulting firms, SI/VARs, and industry associations.
• Drive joint GTM initiatives: webinars, events, content syndication, campaigns, thought leadership.

Skills

Partner Marketing

Alliance Management

Strategic Partnerships

B2B SaaS Marketing

GTM Strategy

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Salesforce

HubSpot

Marketo

Job description

Job Description – Marketing Manager (Partner Marketing)

About Prismforce

Prismforce is a Vertical SaaS company transforming the Talent Supply Chain for global Technology, Engineering, R&D, and IT Services organizations. Our AI-powered platform enables businesses to improve operational agility, accelerate decision-making, and drive profitable growth. We are on a mission to become the leading industry cloud platform for technology services and talent organizations worldwide.

Position

Experience

8–12 Years

Location

Role Overview

Prismforce is seeking an experienced Partner Marketing Manager to build, manage, and scale strategic partnerships that drive brand awareness, demand generation, and business growth. The role will work closely with technology partners, consulting firms, industry associations, and ecosystem stakeholders to execute joint go-to-market initiatives and generate qualified business opportunities.

Key Responsibilities

• Develop and execute Prismforce’s partner marketing strategy to support revenue and growth objectives.
• Identify, establish, and manage strategic partnerships with technology providers, consulting organizations, system integrators, and industry associations.
• Drive joint go-to-market (GTM) initiatives, including webinars, events, content syndication, campaigns, and thought leadership programs.
• Collaborate with Sales, Product, Customer Success, and Leadership teams to maximize partner-driven business opportunities.
• Create and manage co-branded marketing assets, customer success stories, case studies, and sales enablement materials.
• Develop account-based and partner-led demand generation programs to drive pipeline creation.
• Build strong executive-level relationships with partner organizations and serve as the primary marketing point of contact.
• Monitor and report on partner marketing performance, including lead generation, pipeline contribution, campaign ROI, and revenue impact.
• Represent Prismforce at industry conferences, networking events, and partner engagements.
• Continuously evaluate and expand the partner ecosystem to support long-term business growth.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 8–12 years of experience in Partner Marketing, Alliance Management, Strategic Partnerships, Channel Marketing, or B2B SaaS Marketing.
• Proven experience working with enterprise technology companies, SaaS platforms, consulting firms, or channel partners.
• Strong understanding of B2B demand generation, account-based marketing (ABM), partner-led growth, and GTM strategies.
• Demonstrated success in building and scaling strategic partnerships that contribute to pipeline and revenue growth.
• Excellent communication, presentation, stakeholder management, and negotiation skills.
• Ability to work cross-functionally in a fast-paced startup environment.

Preferred Qualifications

• Experience in SaaS, HRTech, TalentTech, Workforce Management, or Enterprise Software industries.
• Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar tools.
• Experience managing global partnerships and enterprise-level marketing initiatives.

Success Metrics

• Partner-sourced and partner-influenced revenue.
• Growth in strategic partner ecosystem.
• Joint campaign performance and ROI.
• Qualified pipeline generated through partner programs.
• Partner engagement, activation, and retention metrics.

Why Join Prismforce?

• Opportunity to shape the partner ecosystem for a rapidly growing AI-powered Vertical SaaS company.
• High visibility and direct collaboration with leadership teams.
• Ownership-driven culture with significant opportunities for growth and impact.
• Competitive compensation, learning opportunities, and performance-based rewards.