Marketing Manager- Live & Entertainment Events

Alchemist Marketing & Talent Solutions; Gurugram District; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

Alchemist Marketing & Talent Solutions seeks an experienced Event Marketing Manager to lead end-to-end marketing for live entertainment events and IPs. You will craft concepts, manage platform promotions, and drive ticket sales with strong sponsorship execution.

Ideal candidates have 6–10 years in event marketing, platform familiarity (BookMyShow/Paytm Insider), and advanced Excel/PowerPoint skills to present ROI and campaign results. Gurgaon-based role with on-site expectations.

Qualifications

• 6–10 years of proven experience in event marketing, live entertainment, or brand experience.
• Proficiency with BookMyShow, Paytm Insider or similar platforms.
• Advanced MS Excel and PowerPoint; strong presentation skills.

Responsibilities

• Brainstorm and develop innovative event concepts and IP ideas.
• Lead the creative storytelling, visuals, and promotional direction for live events.
• Formulate and execute end-to-end marketing plans across pre-launch, sustainment and final execution.
• Design digital promotion plans, social layouts, and content strategies to drive ticket sales.
• Oversee listings and promotions on platforms like BookMyShow, Paytm Insider, and partners.
• Manage sponsorship relations from pitching to fulfillment of on-ground and digital deliverables.
• Build client decks, campaigns reports and ROI analytics using PowerPoint and Excel.

Skills

Event marketing

Sponsorship management

Client management

Creative storytelling

Platform knowledge

Tools

MS Excel

PowerPoint

Job description

We are seeking an experienced and dynamic Event Marketing Manager with 6 to 10 years of expertise in end-to-end event marketing. In this role, you will be responsible for conceptualizing, planning, sustaining, and executing comprehensive marketing strategies for live entertainment events and intellectual properties (IPs). The ideal candidate possesses a strong blend of creative strategic thinking, platform mastery (e.g., BookMyShow), digital promotion planning, client management, and sponsorship deliverable execution.

Key Responsibilities:

• Brainstorm and develop innovative event concepts, creative layouts, and unique ideas for Intellectual Property (IP) generation.
• Lead the creative storytelling, visual themes, and overall promotional direction for live

End-to-End Event Marketing Strategy

• Formulate and execute comprehensive marketing plans across the entire campaign lifecycle: pre-launch, sustaining phases, and final execution.
• Design robust digital promotion plans, social media campaign layouts, and content strategies to drive engagement and ticket sales/attendees.

Platform Management & Ticketing Partners

• Oversee end-to-end listings, ticketing configurations, promotional placements, and special offers on platforms like BookMyShow, Paytm Insider, and other relevant
• Maximize platform visibility and conversion rates through strategic partnerships and featured listings.
• Serve as the primary point of contact for clients, partners, and key stakeholders.
• Handle sponsorship relations from pitching to tracking and fulfilling all contractual marketing deliverables on-ground and digitally.

Presentations, Reporting & Analytics

• Build high-impact client decks, pitch presentations, and campaign reports using PowerPoint/Keynote, and present them confidently to stakeholders.
• Maintain data tracking, budget allocations, ticket sale analysis, and ROI metrics using Advanced Excel.

Key Requirements & Qualifications:

• Experience: 6 to 10 years of proven experience in event marketing, live entertainment, agency, or brand experience domain.
• Platform Knowledge: Deep familiarity with BookMyShow, Paytm Insider, and similar
• Technical Skills: Advanced proficiency in MS Excel and PowerPoint / Presentation tools. Excellent presentation skills.
• Creative & Strategic Acumen: Strong ability to contribute to creative layouts, campaign concepts, copy ideas, and IP creation.
• Sponsorship Management: Proven experience in client servicing, sponsor onboarding, and on-ground/digital deliverable execution.
• Location: Based in or willing to work in Gurgaon (Preferred).