Senior Executive - Brandlabs (BMS Live)

BookMyShow; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

BookMyShow Brandlabs is hiring a Senior Executive – Client Servicing to support brand experiences and IPs across client servicing, strategy, execution and commercial management.

The role requires managing client relationships, coordinating across internal teams, and driving opportunities for growth while overseeing budgets and timelines. Applicants should be proficient in English and Hindi, with strong presentation and coordination skills, and a passion for music and culture.

Qualifications

• 4–6 years of experience in client servicing, experiential marketing, branded entertainment, live events or cultural marketing.
• Experience executing branded activations, events, festivals or youth-focused platforms in India.
• Strong project coordination and stakeholder-management skills.
• Understanding of budgets, commercial planning and P&L tracking.
• Strong written and verbal communication skills in English and Hindi.
• Proficiency in Microsoft Office, Google Workspace, ChatGPT and Canva.
• Strong presentation skills, attention to detail and ownership.

Responsibilities

• Client & Account Management: Manage day-to-day communication with assigned clients and internal stakeholders.
• Project Management: Assist in managing projects from brief to execution and closure.
• Strategy & Solutions: Develop relevant, culturally-led brand solutions and contribute to programming and audience propositions.
• Commercial Management: Assist with budgets, costs, revenues, margins and P&L tracking.
• Talent, Consumer Experience & Marketing: Work with Talent Booking and production teams to deliver strong consumer experiences.

Skills

Client servicing

Experiential marketing

Branded entertainment

Live events

Stakeholder management

Budgeting & P&L

English & Hin di communication

Project coordination

Presentation skills

Tools

ChatGPT

Canva

Microsoft Office

Google Workspace

Job description

BookMyShow is India’s largest entertainment platform and one of the country’s most powerful engines for live experiences. From selling millions of movie tickets every week to producing and powering some of India’s biggest concerts, festivals, and sporting spectacles, we sit at the intersection of culture, scale, and execution. Our live portfolio spans global IPs like Lollapalooza, world-class artists such as Coldplay, and mass-scale sporting phenomena like the Indian Premier League. We also build culture on the ground through Tribevibe, which delivers campus-led and community experiences across cities, and through Sunburn, Asia’s biggest EDM festival and a year-round platform shaping India’s electronic music ecosystem. Since 2007, we’ve been redefining how India experiences entertainment — at scale, live, and in the moment.

BMS Brandlabs is BookMyShow’s specialist brand solutions team, creating brand experiences and IPs across live entertainment, content and partnerships. Our projects include BMW Joytown, Nykaaland and THE MIX (The Mumbai Indians Experience).

We are looking for a Senior Executive – Client Servicing to support key Brandlabs projects and IPs across client servicing, strategy, execution and commercial management.

Key Responsibilities

Client & Account Management

• Manage day-to-day communication with assigned clients and internal stakeholders.
• Understand client objectives and translate briefs into actionable plans.
• Manage approvals, feedback, timelines and deliverables.
• Build strong client relationships and identify opportunities for repeat business and account growth.

Project Management

• Assist in managing projects from brief to execution and closure.
• Coordinate with creative, strategy, production, operations, talent, marketing, sponsorship, sales, ticketing and finance teams.
• Track timelines, budgets, deliverables and dependencies.
• Identify challenges early and help drive timely solutions.

Strategy & Solutions

• Work with internal teams to develop relevant, culturally-led brand solutions.
• Contribute to programming, audience proposition and project development.
• Help evaluate ideas from an audience, brand, operational and commercial perspective.
• Identify opportunities to develop projects into repeatable IPs.

Commercial Management

• Assist with project budgets, costs, revenues, margins and P&L tracking.
• Work with sponsorship and sales teams to identify additional revenue opportunities.
• Explore opportunities across sponsorships, ticketing, F&B, merchandise and partnerships.
• Support account growth through renewals and expanded mandates.

Talent, Consumer Experience & Marketing

• Work with Talent Booking to identify relevant artists, creators and performers.
• Support production and operations teams in delivering a strong consumer experience.
• Assist with marketing, content and amplification plans before, during and after projects.
• Stay updated on music, entertainment, social trends and emerging cultural formats.

Required Experience & Qualifications

• 4–6 years of experience in client servicing, experiential marketing, branded entertainment, live events or cultural marketing.
• Experience executing branded activations, events, festivals or youth-focused platforms in India.
• Strong project coordination and stakeholder-management skills.
• Understanding of budgets, commercial planning and P&L tracking.
• Strong written and verbal communication skills in English and Hindi.
• Proficiency in Microsoft Office, Google Workspace, ChatGPT and Canva.
• Strong presentation skills, attention to detail and ownership.

Preferred Experience & Traits

• Genuine interest in music, gaming, entertainment and popular culture.
• Strong awareness of artists, creators and emerging cultural trends.
• Good understanding of social media and audience behaviour.
• Commercially aware with an ability to identify opportunities.
• Comfortable working across multiple teams and fast-moving projects.
• Calm, organised and solution-oriented approach.