Marketing Manager - Events and Growth

Idea Simplified; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Idea Simplified is seeking a Marketing Manager – Events & Growth to lead and own the marketing for our conferences and industry platforms in India. You will drive audience acquisition, sponsor and exhibitor leads, and speaker amplification to create demand and raise industry visibility.

We value hands-on marketers who can own campaigns end-to-end, collaborate with design and content teams, and deliver measurable ROI across paid, organic and email channels.

Qualifications

• Has proven experience marketing conferences, summits or B2B events.
• Has personally owned sponsors, speakers and delegate acquisition campaigns.
• Understands how marketing contributes to sponsor/exhibitor pipelines.
• Is strong in LinkedIn Ads, Google Ads, Meta and performance marketing.
• Understands SEO, SEM, AEO, analytics and conversion.
• Knows email and database marketing beyond simply sending newsletters.

Responsibilities

• Create and execute the marketing strategy for events across delegate acquisition, sponsor/exhibitor lead generation, speaker amplification, and event positioning.
• Manage paid marketing, organic growth, social media, email and database marketing, SEO/SEM, and landing pages with a focus on conversion.
• Lead cross-functional collaboration with designers, content, video and external resources to launch campaigns.
• Monitor performance, optimize campaigns, and drive measurable outcomes (registrations, leads, ROI) rather than vanity metrics.

Skills

B2B events

Sponsorships

Speaker acquisition

LinkedIn Ads

Google Ads

Meta Ads

Performance marketing

SEO/SEM

Email marketing

Analytics

Job description

We’re Hiring: Marketing Manager – Events & Growth

Experience: 4–8 years

Company: Idea Simplified

We are not looking for a conventional Marketing Manager.

We need someone who knows how to market events, build audiences and create demand.

For our conferences and industry platforms, marketing has three clear outcomes:

• Get the right delegates into the room.
• Create interest from sponsors and exhibitors.
• Build enough market visibility that the industry wants to participate.

What you will own

You will independently create and execute the marketing strategy for our events across:

• Delegate acquisition
• Sponsor & exhibitor lead generation
• Speaker and advisory amplification
• Event positioning and awareness
• Paid marketing
• Organic growth
• Social media
• Email & database marketing
• SEO, SEM & AEO
• Landing pages and conversion optimisation
• Retargeting and performance campaigns
• Community and partner marketing

You should be comfortable taking an event from launch announcement to a full room.

We are specifically looking for someone who:

• Has proven experience marketing conferences, summits or B2B events
• Has personally owned sponsors, speakers and delegate acquisition campaigns
• Understands how marketing contributes to sponsor/exhibitor pipelines
• Is strong in LinkedIn Ads, Google Ads, Meta and performance marketing
• Understands SEO, SEM, AEO, analytics and conversion
• Knows email and database marketing beyond simply sending newsletters
• Can build and execute a complete event marketing plan
• Is highly process-driven and manages multiple campaigns simultaneously
• Can work independently but also lead designers, content, video and external resources
• Can quickly understand and market different industries
• Is a strong communicator and presenter
• Is comfortable being measured on results rather than activity

The numbers you should care about

• Registrations.
• Sponsor/exhibitor leads.
• Conversions.
• Website conversions.
• Campaign ROI.
• Not just impressions, likes and followers.

Who Should NOT Apply

This role is unlikely to work for you if your experience is primarily:

• Posting and scheduling social-media content
• Coordinating between clients and creative teams
• Managing agency accounts without owning results
• Influencer marketing without B2B acquisition experience
• Brand campaigns where you were not responsible for conversion
• Event operations rather than event marketing
• Reporting impressions and engagement without commercial metrics

We are looking for someone who has owned the number.

About Idea Simplified

Idea Simplified is an experiential events and brand consulting company building industry platforms, conferences and experiences across India and the UAE.

Our work sits at the intersection of content, community, experience and business.

We are a lean, founder-led organisation, which means good ideas can move quickly and people who take ownership get significant freedom.

If you are someone who wants a narrowly defined marketing job, this may not be the place for you.

If you enjoy taking something from an idea on a presentation to a room full of the industry's most relevant people, you will probably enjoy what we do.