Marketing Manager India

Aerogen; India; On-site; INR 3,000,000 - 5,500,000; Full time

Benefits offered by this job

Competitive bonus plan

Above market life insurance

Aerogen Connect

Career development opportunities

Job summary

Aerogen in India seeks an accomplished Marketing Manager to lead brand awareness and drive adoption of Aerogen technology across the country. You will craft annual plans, manage budgets, collaborate with sales, medical affairs, and global marketing, and present strategic updates to leadership.

This role demands a results-driven leader with deep marketing, budget, and cross‑functional experience. Reporting to the Commercial Director, you will own the India marketing budget, measure ROI, oversee

Qualifications

• Minimum 10+ years marketing experience in medical devices, with 3–4 years in a commercial role.
• Experience owning budgets, building strategic plans and ROI.
• Proven leadership in cross-functional teams and strong communication skills.

Responsibilities

• Marketing Strategy: develop an annual plan with leadership to grow market share and double-digit revenue.
• Corporate and Government messaging: tailor KPIs, metrics and data for senior discussions.
• Customer communications: build ongoing programs across media channels with ROI tracking.
• Product launches: partner with leadership to execute launches for maximum penetration.
• Events and PR: calendar, exhibits, lead gen, and ROI reporting; manage vendors.

Skills

Budget ownership

Cross-functional leadership

Strategic marketing

Communication

Travel ~60%

Education

Bachelor’s Degree in Science

Postgraduate qualification in Business or Marketing

Tools

CRM (Salesforce)

Microsoft Office

Job description

Job Description:

About Aerogen:

Headquartered in the vibrant city of Galway, Ireland, with offices around the world, Aerogen is proud to be the world leader in acute care aerosol drug delivery. Recognised through multiple MedTech awards and twelve-time winner of the Zenith award for Respiratory Care Excellence in North America, collectively our employees make a difference to patients’ lives every day, having already reached 30 million patients in over 80 countries.

Our talented and skilled team collaborate to innovate, challenge and test not only in relation to our products but every facet of how we work. We lead the way, finding innovative solutions to even the most complex problems, all in the name of delivering better patient care.

Our business is growing rapidly across the globe and as we grow, our core culture of “We Care” universally connects us. We believe that your ambition and integrity fuels ours and we are committed to supporting our employees to reach their full potential through tangible investment in their careers.

What is the role?

The Marketing Manager will lead Aerogen’s brand awareness strategy in India and turn it into marketing programs that increase adoption and use of Aerogen technology across the country. Reporting to the Commercial Director, the role will work closely with sales leadership, Global Marketing, the Clinical Education Manager, Medical Affairs, other cross‑functional teams and third‑party vendors. Ability to present and speak at C suite level.

The Marketing Manager will own the India marketing budget, direct spending toward agreed commercial priorities and measure the impact of marketing investment.

What are the key responsibilities?

• Marketing Strategy: You will create, partnering with the regional leadership, an annual marketing plan that drives Aerogen towards standard of care with sustained double digit revenue growth, while maintaining margins and delivering increased market share.
• Corporate and Government strategy: Working with the RBMs, KAM and Clinical Education Manager in market to develop out specific messaging for both corporate and government sectors. Understanding key KPIs for each corporate group, developing out metrics and correct data to support key claims for top level discussions to drive mass adoption within the hospital chains.
• Customer Communications: Develop an ongoing customer communication program to encourage better utilisation of Aerogen. Plan will factor in different media outlets, including social media, advertising, email, etc. based on tools and cadence defined in our market awareness strategy. Manage downstream campaign roll out across region and track return on investment (ROI).
• Product / Solutions launch: You will partner with Commercial Leadership to develop execute best‑in‑class launches to drive maximum market penetration.
• Conference and Events Calendar: Develop and implement an events calendar with key audience / attendee information, key messaging and build out an ROI calculator. Social media plan to support the annual calendar.
• Distributor meeting and strategy: Work with commercial team to onboard distributors in accordance with Aerogen best practice. Educate on the use of Aerogen corporate branding, expectations, marketing materials and sales excellence. Organisation of bi‑annual distributor meeting and ensure regular communications on in market activities and marketing updates.
• National Customer Facing Events: Full responsibility on Coordinating participation in events, event displays, and all promotion and lead generation activities. Work with 3rd party vendor for innovative stand solutions within budget to make market impact. Responsible for key event measurables, reporting success and surveys on all engagements. Post market follow up and track ROI associated with each event.
• Budget: Own and track and manage all spend in line with budget, keep within process for approvals. Monthly reporting to line manager on budget and forecasting.
• Public Relations: Develop ideas for contributed articles and regular press releases about Aerogen. Make sure these activities are factored into broader market awareness strategy.
• KOL Strategy Support: Integrate KOL strategy with broader marketing team into our communications plan and showcase customer engagement activities and outputs. contracting organisation.
• Peer to Peer Education: Take ownership of Peer to Peer Education within market; symposiums, workshops, webinars working with Medical Affairs and commercial. Gain accreditation for key activities and look to do full launch of AeroED, Aerogen’s Education portal in market with clear measurable and ongoing management.
• Society engagement: Responsible for working with key societies, along with medical affairs to build education programs, support events and build rapport to influence guidelines.
• Corporate communications: Ensure Aerogen’s corporate brand guidelines are followed and adhered to within region at all times, train out distributers on the use of Aerogen logo and expectations on representing the Aerogen product and name.

What education and experience are required?

Requirements

• Minimum 10+ years Previous work experience in Medical Device Marketing. Spending at least 3-4 years in commercial role is desirable.
• Experience owning budgets, building and executing strategic marketing and demonstrating ROI.
• Demonstrated leadership in leading and working on cross‑functional teams.
• Must be energetic, self‑motivated, detail‑oriented, creative, strategic and highly accountable.
• Must have excellent communication – engaging and adjusted to audience.
• Ability to work independently in a fast‑paced, ever‑changing environment, prioritise assignments and multi‑task.
• Proven experience in creating a strategic work plan and executing programs to achieve specific goals.
• Experienced in working cross‑functionally with people with diverse backgrounds.
• Proficiency with Microsoft Office suite, and CRM platform (ideally salesforce).
• Hands‑on experience with project management and budgeting.
• Able to stay organized, operate independently with high quality and high detail orientation.
• Ability to travel ~60% of the time.

Preferences

• Bachelor’s Degree in Science and postgraduate qualification in Business or Marketing or equivalent job experience. Ideally with prior commercial experience.
• Experience in respiratory therapeutic area and the acute care hospital setting desirable.
• Experience in working with range of internal stakeholders locally and globally; including sales, marketing, operations, analytics and more.
• Highly self‑motivated with solution driven mindset.

What is it like to work in Aerogen?

Our purpose is to transform patient lives and innovation is embedded in our culture. This also translates to how we look after our people. We want talented, passionate and engaged people to join Aerogen and build your career with us. We understand that your life evolves through different stages, and we are here to support our global team with a range of financial and non‑financial rewards and benefits. There’s something for everyone! Here is an idea of what we offer:

• Competitive bonus plan.
• Above market life insurance.
• Opportunities for development and professional growth.
• “Aerogen Connect” – our employee‑led program that helps our global teams unite and have fun.

Aerogen is committed to promoting diversity, inclusion, and equality in the workplace. If you have difficulty using our application process, please contact us via email at [e-mail]. Please provide your name and preferred contact method.