Manager - Marketing

Phoenix Incorporated; Indore District; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Phoenix Incorporated in Indore is seeking a Manager of Marketing to drive revenue through strategic alliances with retailers, corporates, hotels, and event partners. You will lead B2B initiatives and oversee partnership programs.

The role requires a graduate with MBA in Marketing and 6-8 years in retail marketing, with strong negotiation, networking, and communication skills to build national level brand collaborations.

Qualifications

• Graduate and MBA (Marketing) qualifications are required.
• Experience in retail marketing is preferred.

Responsibilities

• Innovative alliances and partnerships with operating brands in the Mall for all Retailer lead events.
• Mutually beneficial partnership with retailers for all Retailer Partnered events at a national level.
• Developing network with corporates, premium clubs, community groups, HNI & EXPAT groups for strategic alliances.
• Revenue maximization: gift cards to B2B customers, corporate packages, sponsorships, barter deals for festivals.
• Developing and executing corporate and B2B communication plans and coordinating with digital teams.

Skills

Negotiation Skills

Client Networking

Good communication skills

Education

Graduate

MBA (Marketing)

Job description

Job Description:

Job Title

Manager: Marketing

Department / Division

Marketing

External Interface

Enlist external agencies/authorities that you are required to deal with while discharging your duty

• Vendors
• Hotels,
• Retailers
• Customers
• Corporate companies/Sponsors

Minimum Qualification

Graduate, MBA (Marketing)

Minimum Experience

6-8 years of experience in retail industry; marketing experience is preferred

Special Skills/Attributes

• Negotiation Skills
• Client Networking
• Good communication skills

Overall Purpose/Objective

Responsible for revenue generation, creating association with corporates, communities, hotels, tour operators.

Key Responsibilities

• Innovative alliances and partnerships with operating brands in the Mall for all Retailer lead events. Identifying a list of National level brands to tie up with for malls.
• Meaningful and mutually beneficial partnership with retailers for all Retailer Partnered events. Enter into an alliance at a national level with the identified brands for marketing, tie up for brand launches across centers.
• Developing network with corporates, premium clubs, community groups, HNI & EXPAT groups and their strategic alliance with our various premium events
• Revenue Maximization
  • Sales of Gift Cards to B2B customers
  • Consumption driven package sales to Corporates
  • SOH revenue
  • Sponsorships for events by Mall
  • Barter deals for shopping festivals with the marketing heads of these identified brands and our mall marketing teams inputs, to finalize the collaborative annual advertising plans for each mall.
• Developing and executing corporate and B2B communication plans and the scheduling and execution of the same. Enhance the brand recall, brand perception through such communications. Advising and sharing the strategy with the digital team for the corporate retail website and digital communication plan

Requirements: