Marketing Executive (Admissions)

MIT ADT University; Kolkata District; On-site; INR 203,112 - 243,288; Full time

Job summary

A leading university in India is seeking a Marketing Manager to drive student admissions. This role involves field marketing, tele-counseling, and in-office support. The ideal candidate is a graduate, fluent in English and local languages, with strong interpersonal skills. The position offers a salary up to Rs. 20,000 based on experience, with opportunities for outreach and lead generation in a dynamic environment.

Qualifications

• Must possess a Bachelor's degree in any stream.
• Fluent in English and local languages (Bengali/Assamese).
• Tech-savvy with proficiency in Excel and PowerPoint.

Responsibilities

• Engage in field marketing activities, distributing brochures.
• Conduct outbound calls to prospective students.
• Assist walk-in inquiries at the office.

Skills

Strong interpersonal skills

Ability to handle high-pressure situations

Professional demeanor

Fluent in English and Bengali/Assamese

Education

Any Graduate (Bachelor’s degree in any stream)

Tools

Microsoft Excel

PowerPoint

Job description

Position: Marketing Manager (Admissions)

Qualification: Any Graduate, Previous experience in education marketing or sales is a plus, but freshers with high energy are welcome to apply.

Department: Admissions

Reporting to: Admissions Director

Location: Kolkata (Salt Lake City / Rajarhat), West Bengal and Guwahati, Assam

Salary: As per experience, up to Rs. 20,000

About the Company

MIT Art, Design and Technology University (MIT ADT), Pune, is looking for energetic and result-oriented Marketing Manager / Executives to join our regional admissions teams in Kolkata (Salt Lake City / Rajarhat) and Guwahati.

About the Role

As a Marketing Manager, you will be the face of the university in your region, playing a critical role in guiding students and parents through one of the most important decisions of their lives.

Responsibilities

• Lead Generation & Outreach: Actively engage in field marketing activities, including the distribution of brochures and promotional materials at strategic locations, schools, and coaching centers.
• Tele-Counseling: Conduct outbound calls to prospective students and parents from provided leads to explain various program offerings and USPs of MIT ADT University.
• In-Office Counseling: Greet and assist walk-in inquiries at the regional office, providing detailed information regarding courses, eligibility, and the application process.
• Query Resolution: Act as the primary point of contact for resolving admission-related doubts via phone, email, or in person.
• Data Management: Maintain accurate records of all leads, follow-ups, and conversions using Microsoft Excel.
• Presentation: Assist in regional seminars or webinars using PowerPoint to showcase the university’s infrastructure and placement records.

Qualifications

• Education: Any Graduate (Bachelor’s degree in any stream).
• Experience: Previous experience in education marketing or sales is a plus, but freshers with high energy are welcome to apply.
• Language Skills: Must be fluent in English and the local language (Bengali for Kolkata / Assamese for Guwahati) to effectively communicate with parents and local stakeholders.
• Tech Savvy: Proficient in Microsoft Excel (for lead tracking) and PowerPoint (for presentations).
• Flexibility: Willingness to work extended hours and weekends during the peak admission season (typically March to August).

Required Skills

• Strong interpersonal and "people-first" attitude.
• Ability to handle high-pressure situations and targets.
• Polite and professional demeanor when dealing with parents and students.

Preferred Skills

• Previous experience in education marketing or sales.

Pay range and compensation package

Salary: As per experience, up to Rs. 20,000

Referrals increase your chances of interviewing at MIT ADT University by 2x