Marketing Manager

Muthoot Mercantile; Thiruvananthapuram; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Muthoot Mercantile Limited is seeking an experienced Marketing Manager to drive growth through strategic marketing initiatives in India. The role focuses on customer acquisition, lead generation, and enhancing brand visibility across channels.

The candidate will lead campaigns, conduct market research, and collaborate with sales teams to optimize product awareness and business performance. A proven track record in campaign management and digital marketing is essential.

Qualifications

• Experience in marketing campaign management and digital marketing.
• Proven ability to drive customer acquisition and lead generation.
• Strong coordination with sales teams and brand visibility.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives.
• Plan and execute digital, social media, and offline marketing campaigns.
• Generate business leads and support customer acquisition initiatives.
• Conduct market research and competitor analysis to identify growth opportunities.
• Coordinate with regional teams to implement marketing activities across locations.
• Manage brand promotions, advertising campaigns, and marketing materials.
• Monitor campaign performance and prepare marketing MIS reports.
• Manage marketing budgets and coordinate with advertising agencies and vendors.
• Analyse customer behaviour, market trends, and campaign effectiveness.
• Work closely with sales teams to improve product awareness and business performance.

Skills

Marketing strategy

Digital marketing

Market research

Campaign management

Lead generation

Brand management

Budget management

Sales coordination

Data analysis

Job description

Job Description:

Muthoot Mercantile Limited is seeking an experienced and result-oriented Marketing Manager to develop and execute marketing strategies that support business growth, customer acquisition, lead generation, and brand visibility. The candidate should have experience in marketing campaign management, market research, digital marketing, and coordination with sales teams.

Key Responsibilities:

• Develop and implement marketing strategies aligned with business objectives.
• Plan and execute digital, social media, and offline marketing campaigns.
• Generate business leads and support customer acquisition initiatives.
• Conduct market research and competitor analysis to identify growth opportunities.
• Coordinate with regional teams to implement marketing activities across locations.
• Manage brand promotions, advertising campaigns, and marketing materials.
• Monitor campaign performance and prepare marketing MIS reports.
• Manage marketing budgets and coordinate with advertising agencies and vendors.
• Analyse customer behaviour, market trends, and campaign effectiveness.
• Work closely with sales teams to improve product awareness and business performance.